Manager, Marketing Operations

American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University Department: Kogod School of Business Time Type: Full time Job Type: Regular FLSA Status: Exempt Work Modality: Hybrid 01 (On Campus 3-4 Days/Week) Union: SEIU Local 500 - Provost & Enrollment Division This position is part of a collective bargaining unit representedby SEIU Local 500 - Provost & Enrollment Division. That meansthe terms and conditions of your employment are governed byuniversity policy (including the Staff Personnel Policies Manual)and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division. Job Description: Summary: This position leads digital marketing for the Kogod School ofBusiness, with end-to-end ownership of the School's marketingtechnology ecosystem, constituent communication journeys, website,and performance analytics. The role plans and executes the School'sdigital marketing strategy in support of enrollment, brandawareness, and engagement goals across prospective students,current students, alumni, and partners. The position serves as the School's lead HubSpot administrator, andis accountable for marketing automation, email marketing, audiencesegmentation, landing pages, and data-driven journey design. Itowns campaign measurement and attribution — establishing KPIs,producing regular performance and budget reporting, and translatingresults into recommendations for the marketing team, Admissions,and program leadership. This position supervises one Marketing Automation Specialist andstudent workers, and works collaboratively with the marketing team,Admissions, program offices, and UCM. This role reports to theinterim Assistant Dean of Marketing & Strategy Essential Functions: 1.) Digital Marketing Strategy and Campaign Planning Plans and manages the annual digital marketing calendar for theSchool and its programs in collaboration with the Assistant Dean,Admissions, and program leadership. Develops integrated inboundcampaigns spanning email, landing pages, web, paid and organicdigital channels, and social. Coordinates campaign assets andtimelines with the content and design team. Identifies audience andfunnel-stage priorities and recommends channel mix and tactics tomeet enrollment and engagement goals. 2.) Marketing Automation and Constituent Journeys Owns the design and delivery of school-wide communicationjourneys in HubSpot for prospects, applicants, admitted and currentstudents, alumni, and other constituents. Directs audiencesegmentation, workflow architecture, personalization, and leadscoring. Ensures campaigns are built, tested, monitored, andoptimized against goals, including A/B and multivariate testing.Sets email best-practice and compliance standards for the Schooland reviews campaigns produced by the Marketing AutomationSpecialist and partner offices. 3.) Analytics, Reporting, and Attribution Establishes and monitors KPIs across website, email, landingpages, blog, social, and paid media. Conducts enrollment funnel andattribution analysis and produces regular campaign performance andhealth reports for the marketing team, Admissions, Schoolleadership, and program leadership. Builds and maintains HubSpotand Google Analytics dashboards. Performs competitive and marketresearch and uses findings to recommend new tactics and improveresults. 4.) Website and Digital Content Holds primary responsibility for conversion pages onkogod.american.edu in the HubSpot CMS, including program pages,landing pages, blog, and SEO. Manages the web request andmaintenance workflow, maintains design-system and brand-standardsconsistency, and leads efforts to improve user experience acrossdevices using traffic and behavior data. Advises staff and facultyon web accessibility compliance and represents the School inuniversity-wide web forums. 5.) Marketing Technology Administration and Integration Serves as administrator of the School's marketing technologystack, including HubSpot (Marketing, CMS, and CRM), SMS and relatedplatforms, and project management tools. Owns theHubSpot–Salesforce integration in partnership with Admissions anduniversity IT, including data hygiene, field mapping, syncmonitoring, and issue resolution. Evaluates and implements newplatform features and integrations, maintains documentation, andtrains team members and partner offices on the tools. 6.) Supervision and Team Leadership Supervises one Marketing Automation Specialist and studentworkers, including hiring, onboarding, work assignment, coaching,and performance management. Sets priorities and quality standardsfor the digital marketing function and builds the team's capabilityin automation, analytics, and emerging tools, including AI-assistedmarketing practices. 7.) Other Duties as Assigned Supervisory Responsibility: The Marketing Automation Specialist will report to this roleand the role will also supervise the departments studentworkers. Position Type/Expected Hours of Work: Full-time. 35 hours per week. Salary Range: $75,000.00 - $85,000.00 annually. Required Education and Experience: Bachelor's degree or equivalent in marketing, communications,business, or a related field. 5 - 8 years of relevant experience. Progressively responsible experience in digital marketing,demand generation, or marketing automation. Demonstrated hands-on expertise in HubSpot or a comparablemarketing automation and CRM platform, including workflowconfiguration, segmentation, email marketing, and reporting. Experience managing a website in a content management systemand applying SEO and accessibility best practices. Experience establishing KPIs, building dashboards, andanalyzing campaign and funnel performance using Google Analyticsand similar tools. Experience leading or coordinating the work of others, andmanaging vendors and budgets. Strong written and verbal communication skills; ability topresent data and recommendations to leadership. Preferred Education and Experience: Master's degree in marketing, business, analytics, or a relatedfield. 8 - 10 years of relevant experience. Experience in higher education or enrollment marketing. Experience administering a HubSpot–Salesforce (or similar CRM)integration. HubSpot certifications (Inbound Marketing, Marketing Software,CMS) and/or Google Analytics certification. Experience managing direct reports. Working knowledge of HTML and CSS; experience with SMSmarketing platforms and paid digital media. Familiarity with AI tools applied to marketing workflows,content, and analysis. Travel Required: Minimal; occasional local travel for events, conferences, orvendor meetings. Additional Eligibility Qualifications: Deep, hands-on command of HubSpot (Marketing Hub, CMS Hub, CRM)and CRM integrations, with the judgment to architect systems ratherthan simply operate them. Data fluency: ability to define KPIs, build dashboards, analyzefunnel and attribution data, and translate findings into clearrecommendations for non-technical audiences. Strong web and content acumen, including SEO, UX,accessibility, and CMS management; writes and edits clearly for theweb. Curiosity and a test-and-learn mindset; willingness to adoptnew tools, including AI-enabled marketing capabilities, to improveresults. Proficiency with the Microsoft Office suite, Google Analytics,and the tools required to fulfill the position's responsibilitiesas technology evolves. Ability to manage and prioritize multiple projects with closeattention to detail and deadlines. Knowledge of email marketing compliance requirements (e.g.,CAN-SPAM) and web accessibility standards (WCAG). Other Duties: Please note this job description is not designed to cover orcontain a comprehensive listing of activities, duties orresponsibilities that are required of the employee for this job.Duties, responsibilities and activities may change at any time withor without notice. Benefits AU offers a competitive benefits package. Click here to learn about American University's unique benefitoptions. Other Details Hiring offers for this position are contingent on successfulcompletion of a background check. Employees in staff positions at American University mustdeliver their services to the university from either the Districtof Columbia, Maryland, or Virginia, or perform work on-site at theuniversity. Please note this job announcement is not designed to cover orcontain a comprehensive listing of activities, duties orresponsibilities that are required of the employee for this job.Duties, responsibilities, and activities may change at any timewith or without notice. American University is an E-Verify employer. Current American University Employees American University current employees must apply through theiremployee Workday account. If you are a current employee at AmericanUniversity, please log into Workday and select the Find Jobs reportwhich will take you to our internal career listings. Contact Us For more information or assistance with the American Universitycareers site, email View email address on click.appcast.io. American University is an equal opportunity, affirmative actioninstitution that operates in compliance with applicable laws andregulations. The university does not discriminate on the basis ofrace, color, national origin, religion, sex (including pregnancy),age, sexual orientation, disability, marital status, personalappearance, gender identity and expression, familyresponsibilities, political affiliation, source of income, veteranstatus, an individual’s genetic information or any other basesunder federal or local laws (collectively "Protected Bases") in itsprograms and activities. #J-18808-Ljbffr