Vice President Retail Marketing

Job Description

Job Description

We are seeking a highly organized, proactive, and results-driven Vice President of Marketing to support the rapid growth of our Consumer Products Retail division. This role is a perfect blend of marketing the brands to retailers, trade show execution, project management & sales teams support — ideal for someone who loves wearing multiple hats in a dynamic, entrepreneurial environment.

Department : Supply Chain

Reports to: SVP General Manager Retail Division

Direct reports: N/A

FLSA: Exempt

ESSENTIAL FUNCTIONS

• Marketing to retail customers both current and prospects retail customers .
• Managing relationship and building marketing elements with third party agency.
• Working closely with retail customers on marketing materials, packaging graphics and display materials in the retailer environment.
• Building out sales materials, support sales teams with presentations, tailored specifically to each retailer.
• Lead and manage planning and execution major annual trade shows (e.g., Natural Products Expo West/East, Summer & Winter Fancy Food, PLMA Private Label, GroceryShop, NRA Show, etc.)
• Manage full event lifecycle:

KEY RELATIONSHIPS: Position’s key contacts and relationships.

• Executive Leadership Team
• Retailers
• Sales Team
• Supply Chain Team
• Distributors

Required Education and Experience

• Bachelor’s or MBA degree in Marketing, Business, Communications, or related field.
• 10–12 years of experience in retail marketing , sales support, trade show management, or CPG brand experience (food & beverage required).
• Proven project management skills with the ability to juggle multiple deadlines in a fast-paced environment.
• Proficiency in Microsoft Office Suite (especially PowerPoint and Excel) and p
• Proficiency in Project management tools (Asana, Monday.com, Trello, etc.).
• Willingness to travel up to 40% (retailer meetings and trade shows).

Preferred Education and Experience

• Bachelor or MBA preferred Degree in Marketing, Business, Communications, or related field.
• Self-starter with a “roll-up-your-sleeves” attitude — we’re a lean, high-growth team.
• Exceptional organizational skills and attention to detail.
• Strong written and verbal communication; comfortable presenting to internal teams and external partners.
• Accountability
• Analytical
• Business Acumen
• Communication
• Continuous Learning
• Critical Evaluation
• Execution Excellence & Reliability
• Ethical Practice
• Flexibility / Open Mindedness
• Innovation
• Leadership
• Presentation Skills
• Strong Relationship Management
• Strategic Thinking
• Teamwork & Collaboration

 

Note: This is not an exhaustive list of roles, activities, requirements, efforts, or working conditions associated with the position. This description is intended to be an accurate reflection of the current position. Steak n Shake reserves the right to revise the position or to require that other or different activities be performed when circumstances change with or without notice.

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