Vice President of Marketing & Audience Engagement

Job Description

Job Description

VICE PRESIDENT OF MARKETING & AUDIENCE ENGAGEMENT Exempt/Full-Time

POSITION OVERVIEW

The Vice President of Marketing & Audience Engagement will lead strategic initiatives to drive ticket sales, enhance audience engagement, and elevate the overall patron experience. Reporting directly to the President & CEO, this role will oversee the full-time Digital Media Coordinator and work in close collaboration with Front of House operations and Box Office sales teams to execute integrated marketing strategies. The Vice President will ensure that all marketing, sales, and audience development strategies align with the organization's goals and deliver exceptional experiences for all visitors.

KEY RESPONSIBILITIES

• Strategic Planning and Execution: Develop and execute comprehensive marketing and sales strategies to promote performances and events. Identify and target key audience segments, tailoring campaigns to maximize engagement and revenue. Work closely with senior leadership to ensure marketing and sales strategies align with organizational objectives.
• Marketing: Oversee the development and execution of multi-channel marketing campaigns, with a focus on email marketing, social media, and website management. Leverage market insights and trends to inform and refine strategies across these channels. Track and report on campaign performance, making data-driven decisions to optimize engagement and outcomes.
• Advertising: Design, build, and manage media buys and digital ads to ensure maximum reach and return on investment while maintaining a cohesive brand presence across all platforms.
• Collaboration: Work closely with Development, Education, and Artistic departments to ensure marketing is aligned with overall direction and goals.
• Communication: Direct the creation and dissemination of compelling content across all communication platforms. Ensure consistent and effective messaging aligned with the organization's brand and goals. Collaborate with internal departments to maintain cohesive communication strategies.
• Audience Development and Experience: Lead efforts to attract new audiences while retaining and deepening relationships with existing patrons. Analyze audience feedback and data to refine strategies and improve experiences. Build partnerships with community organizations to expand outreach and engagement efforts. Collaborate with Front of House leadership to ensure superior customer service and exceptional audience experience. Work with Box Office to monitor sales trends and implement strategies to increase revenue.
• Creative Direction and Graphic Design: Provide overall visual and creative direction for marketing materials and brand assets. Manage the full-time Digital Media Coordinator to ensure high-quality production of visual content, including graphics, social media assets, email templates, and web-based materials. Maintain brand consistency across all visual and promotional assets.
• Public Relations and Earned Media: Establish and maintain strong relationships with media outlets and journalists. Develop and execute public relations strategies to enhance organizational visibility. Coordinate press releases, media events, and interviews to promote key performances and initiatives.
• Team Leadership and Development: Supervise and mentor the full-time Digital Media Coordinator, fostering a collaborative and positive work environment. Provide training and professional growth opportunities. Collaborate with the Front of House management and Box Office team to align marketing efforts with operational execution.
• Budget Management: Develop and oversee the marketing and sales budget, ensuring cost-effective strategies and initiatives. Monitor financial performance and adjust strategies to meet budgetary goals.

DIRECT REPORT

Full-Time Digital Media Coordinator: Oversees social media management across all platforms, email marketing campaign construction and deployment, graphic design and visual asset production, website content updates, and digital media execution. Works under the strategic direction of the VP to execute approved campaigns and maintain brand consistency.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, Graphic Design, Theatre/Nonprofit Management or a related field.
• 5+ years of experience in marketing, preferably in the arts or entertainment industry.
• Proven experience in audience development and engagement strategies.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing software, tools, and platforms.
• Ability to analyze data and generate actionable insights.
• Strong organizational and project management skills.

OUR MISSION.
San Pedro Playhouse produces excellent, relevant, and transformative theater that unites diverse communities through dynamic performances and arts education programming.

OUR VISION. San Pedro Playhouse serves as the artistic hub of San Antonio that fosters a thriving arts community, contributing to the region's vibrancy and creativity.

OUR CORE VALUES. At San Pedro Playhouse, our core values serve as the compass guiding every aspect of our work, from artistic endeavors to community engagement. These values—artistry, integrity, bravery, joy, and kindness—are not just words on a page; they are the driving force behind everything we do. Together, they form the foundation of our commitment to enriching lives through the transformative power of theater.

CULTURAL COMMITMENT.
As a theater company and nonprofit organization, San Pedro Playhouse puts Equity, Diversity, Inclusion, and Accessibility (EDIA) at the forefront of its operations, decisions, and practices. We are working towards this by actively addressing everything from internal policies to evaluating our programming - on stage and off, in our effort to meet these goals. We expect our staff to be on board with this approach by providing ongoing conversations and workshops, welcoming direct and open conversation, and holding ourselves accountable through our community. We are committed to providing the resources to our staff and creative teams as we continue our efforts to learn and grow in these areas. We are a caregiver and parent-friendly workplace. San Pedro Playhouse is an equal-opportunity employer.