Enrollment Marketing Manager (Hybrid)

Job ID: 26015932Company: Baylor Scott & White HealthLocation: Dallas, Texas, United StatesJob Type: Full TimeHire Type: ProfessionalJob Level: Individual ContributorFLSA Status: ExemptShift: Day JobCategory: TechnologyIndustry: HealthcarePosted Date: 2026-09-09About UsHere at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott and White is the largest not-for-profit healthcare system in Texas that empowers you to live well.Our Core Values are:We serve faithfully by doing what's right with a joyful heart.We never settle by constantly striving for better.We are in it together by supporting one another and those we serve.We make an impact by taking initiative and delivering exceptional experience.BenefitsOur benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include:Immediate eligibility for health and welfare benefits401(k) savings plan with dollar-for-dollar match up to 5%Tuition ReimbursementPTO accrual beginning Day 1Note: Benefits may vary based upon position type and/or level.Job SummaryLevanto, a subsidiary of Baylor Scott & White Health, is building a modern activation engine to ensure patients and members can easily discover, enroll in, and engage with our digital and hybrid care programs. We’re looking for an Enrollment Marketing Manager to play a critical role in driving enrollment outcomes across employer and payer populations.This role sits within the Activation team and is focused on client performance. You will own enrollment campaign execution for assigned accounts, partner closely with Client Success, and be accountable for eligible enrolled conversion rates. This is a hands on role for someone who enjoys shipping work, learning quickly from data, and continuously improving results.What You'll DoDrive Enrollment & Activation PerformancePlan, build and execute multi channel enrollment and activation campaigns across email, SMS, in app, web, paid, and direct mail in BrazeOwn execution for launches, relaunches, and ongoing activation efforts for assigned employer and payer accountsMonitor enrollment performance and activation rates; iterate quickly based on resultsEnsure every campaign is anchored to clear goals, success metrics, and follow up actionsPartner Closely with Client SuccessServe as the enrollment marketing execution partner to Client Success teamsCollaborate on activation plans that align to each client’s population, timing, and constraintsFacilitate and when necessary attend client on-site activation eventsTrain Client Success on available activation tactics, playbooks, and best practice recommendationsSupport Client Success in improving participation and adoption through targeted activation strategiesContinuously Optimize and ImproveIdentify drop offs and opportunities across the eligible enrolled funnelApply learnings from performance data to improve messaging, cadence, channel mix, and targeting for each specific employerBring a test and learn mindset to campaign execution, applying what works and retiring what doesn’tWork Cross FunctionallyPartner with Marketing, Operations, Product, and Engineering to ensure campaigns are executed accurately and efficientlyCoordinate with experimentation and optimization partners to apply proven tactics into client executionEnsure all campaigns align with BSWH and/or Levanto brand standards, compliance requirements, and patient experience principlesHow You’ll Be MeasuredEnrollment and activation rates across assigned accountsQuality and consistency of activation execution for launches and relaunchesAdoption and effectiveness of activation tactics by Client Success partnersWhat You BringBachelor’s degree in Marketing, Business, Communications, or a related field3+ years of experience in enrollment, growth, lifecycle, or performance marketingHands on experience executing multi channel marketing campaigns tied to conversion outcomesStrong analytical skills and comfort using data to guide decisionsAbility to work effectively across teams including Client Success, Product, and OperationsNice to HaveExperience in healthcare, digital health, or other regulated industriesFamiliarity with employer based or B2B2C enrollment modelsExperience supporting client or program launchesBraze campaign build and data analysis experience Belonging StatementWe believe that all people should feel welcomed, valued and supported.QUALIFICATIONSEDUCATION - Bachelor's or 4 years of work experience above the minimum qualificationEXPERIENCE - 3 Years of ExperienceSkillsenrollment marketingactivation campaign executionmulti-channel marketingdata analysisbrazeperformance metrics trackingcampaign optimizationclient onboardingtraining deliverycross-functional collaborationstakeholder managementhealthcare industry knowledgedigital healthb2b2c enrollment modelsclient success partnershipexperimentationprocess improvement