Affiliate Marketing Manager
ADT Security Services, LLC.
Job Description Summary:
This role owns affiliate and partnership-driven customer acquisition with accountability for install volume and Marketing Cost Per Install (MCPI). It is responsible for scaling both performance-driven arbitrage and discovery-led partnership channels while ensuring incrementality and accurate attribution. Duties and Responsibilities:
This role owns affiliate and partnership-driven customer acquisition with accountability for install volume and Marketing Cost Per Install (MCPI). It is responsible for scaling both performance-driven arbitrage and discovery-led partnership channels while ensuring incrementality and accurate attribution. Duties and Responsibilities:
- Own daily performance across install volume and MCPI targets for all affiliate partnerships and assigned accounts
- Manage partner mix, rate economics, and optimization strategies to maximize profitability
- Lead negotiations, contract structures, and financial models to support growth
- Serve as primary liaison across internal stakeholders and partner teams
- Monitor performance, diagnose opportunities, and implement optimization strategies across creative, offers, and channel mix
- Build and grow relationships with key partners to drive acquisition and long-term value
- Develop account strategies including onboarding, incentives, and performance coaching
- Manage escalation paths including compliance, compensation, and customer experience concerns
- Deliver training frameworks and communication strategies to improve partner effectiveness
- Own affiliate tracking architecture across networks, sub-affiliates, and referral models
- Ensure data integrity across D2C and retail environments including Amazon
- Build and maintain partner-level performance and economics (CPA, MCPI, customer quality)
- Develop and operationalize incrementality testing frameworks
- Evaluate overlap between arbitrage and discovery partners and prioritize based on incremental impact
- Build and scale partnerships across discovery environments including editorial, commerce content, and review platforms
- Structure hybrid partnership models (e.g., flat fee + CPA) to improve visibility and influence
- Expand partner mix beyond arbitrage into demand-generating channels
- Track and assess performance across emerging discovery environments including AI-driven surfaces
- Identify influencing partners and translate insights into investment and strategy decisions
- Establish reporting frameworks and learning agendas for discovery channels
- Review performance regularly and lead ongoing optimization efforts
- Partner with Finance and Analytics on forecasting and partner-level P&L management
- Develop reporting tools and processes that improve operational efficiency
- Lead initiatives to improve scalability and cost efficiency
- Ensure FTC compliance and adherence to regulatory and brand standards
- Additional duties as assigned
- Strong analytical capability with ability to manage performance against MCPI and volume targets
- Deep understanding of affiliate ecosystems and partnership-driven growth models
- Experience with attribution, tracking systems, and incrementality frameworks
- Strong negotiation and partner management skills
- Ability to manage multiple partners, priorities, and performance levers simultaneously
- Experience with affiliate platforms (e.g., Impact, CJ, Rakuten, Awin)
- Ability to translate performance insights into strategic action
- Strong communication and stakeholder management skills
- Bachelor's degree in Business, Marketing, or related field
- 5+ years of experience in affiliate, partnerships, or performance marketing
- Proven ownership of performance-driven programs with CPA/MCPI accountability
- Experience managing partner ecosystems and key accounts
- Strong analytical and Excel capabilities
- Experience with influencer, creator, or content-led partnerships
- Experience with attribution systems and measurement frameworks
- Experience with retail media or Amazon Attribution
- Experience in subscription or considered purchase categories
- Writing, Talking/Hearing on the phone (Continually=67-100% of workday)
- In office (Continually=67-100% of the workday)
- Occasionally, less than 25%
Vacancy posted 2 days ago
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