Digital Marketing & Sales Coordinator

Job Description

Job Description

Benefits:

• Bonus based on performance
• Employee discounts
• Free uniforms
• Opportunity for advancement

Job Description: Sales and Marketing Coordinator
20-40 hours/week

In-person at both the Natomas and Land Park locations, and remote work possible.

4726 Natomas Blvd, Sacramento, CA 95835

About SafeSplash Swim School - Natomas and Land Park
At SafeSplash Swim School, we believe swimming is a life skill® and are dedicated to providing a safe, fun, and effective swim instruction experience for children and adults of all ages and skill levels. Our mission is to instill confidence and joy through exceptional swim instruction in a friendly, welcoming environment.

Position Summary
The Digital Marketing & Sales Coordinator plays a key role in driving growth and ensuring an exceptional customer experience at our swim school. This position is responsible for designing and executing social media marketing (both organic and paid), local in-person marketing strategies, managing community engagement, and coordinating digital communications strategies.

The ideal candidate is energetic, highly organized, and passionate about building lasting relationships with customers through both proactive outreach and responsive service. Additionally, has experience with digital platforms including Canva, HubSpot or other email platform, and social media content creation and ad creation.

Key Responsibilities

Marketing Coordination

• Execute local marketing campaigns (digital and print) to increase brand awareness and generate leads.
• Represent SafeSplash at local events, school fairs, and festivals to promote programs and build community partnerships.
• Assist in the management and content creation for school-specific social media to engage the community and promote seasonal programs and promotions.
• Gain knowledge in and utilize the school-specific marketing systems and coordinate the distribution of marketing materials.

Community Engagement

• Develop and maintain relationships with local businesses, schools, and community partners.
• Seek out and coordinate partnership, sponsorship, and cross-promotional opportunities in the local area.

Administrative & Reporting

• Monitor and respond to the swim school’s specific email account in a timely and professional manner.
• Track and report on key performance indicators related to enrollment, outreach efforts, and campaign effectiveness.
• Maintain promotional calendars and ensure timely execution of all marketing and sales activities.
• Assist in creating and sending email and SMS communications to current and prospective customers.

Qualifications
- 1–3 years of experience in sales, customer service, or marketing, ideally in a service or child-focused environment.

- Comfortable engaging in in-person, proactive outreach to new and prospective customers.

- Strong written and verbal communication skills.

- Organized, detail-oriented, and able to manage multiple priorities.

- Proficient in Microsoft Office, Google Workspace, and social media platforms.

- Familiarity with CRM or scheduling systems is a plus.

- Availability to work evenings and weekends for events and peak swim school hours.

Preferred Traits
- Passion for working with families and creating memorable customer experiences.

- Self-starter with a positive attitude and strong follow-through.

- Friendly and approachable demeanor with strong relationship-building skills.

- Knowledge of the local community is a plus.

Benefits
- Complimentary or discounted swim lessons for family members

- Opportunities for growth and advancement

- Paid training and professional development

- Supportive, fun, and team-oriented work environment

Closing Statement
Be part of a team that teaches life-saving skills and builds confidence – one swimmer at a time!

Flexible work from home options available.