Head of Marketing and Brand

Nearfield is entering a phase where technological leadership must be matched by clear, confident, and internationally resonant storytelling. This role exists to build and scale a strong global brand and presentation and communication strategy.S The focus is on creating meaning, credibility, and visibility externally in the market and internally within the organization. This role will define how Nearfield tells its story: turning complex technology into clear narratives that travel across audiences, channels, and moments, from strategy to message to story to tangible assets. Core Responsibilities You define and execute Nearfield’s global brand and communication strategy. This includes owning the end-to-end narrative architecture of the company: positioning, messaging frameworks, tone of voice, narrative arcs, and brand guidelines, and ensuring they are applied consistently and intelligently across all channels. The role owns brand identity, visibility, and thought leadership, translating complex high-tech innovation into compelling, credible messaging for international B2B audiences. You will build “one story, many channels,” ensuring coherence across CEO voice, website, PR, investor communications, keynotes, product narratives and customer stories. Working closely with the CEO, CTO, and leadership team, you will shape Nearfield’s external presence and leadership storytelling, developing authentic, value-driven thought leadership that is both visionary and technically grounded. This includes sharpening CEO messaging and personal branding, and ensuring consistency between strategic intent and public expression. You will lead external communications such as press releases, application notes, launch announcements, media interactions, and shipping high-impact branding assets including launch narratives, case studies, flagship decks, brand films or scripts. Internally, the role acts as a bridge between leadership and employees, translating strategy and intent into clear engaging communications through town halls, internal updates, and company-wide narratives that build alignment, trust, and engagement. Key Activities You design and evolve Nearfield’s global brand identity and positioning, ensuring it resonates beyond Europe and competes confidently on a global stage. You develop and maintain strong brand systems that allow the organization to scale communication without losing clarity or consistency. You turn highly technical content into structured, compelling stories, moving strategy to message, story to assets, without oversimplifying or losing credibility. You ensure Nearfield’s narrative shows up clearly across digital channels, PR, leadership communications, investor materials, and customer-facing storytelling. You advise leadership on communication strategy, ask sharp questions, and challenge assumptions when needed. This role values judgment, narrative clarity, and impact over volume of output. You envision what the Nearfield brand should become and actively build towards that vision with discipline, creativity, and a strong sense of editorial quality. This is a senior role for someone who has built brands before, ideally in deep/ high tech, semicon, AI, or similarly complex B2B, and can translate that mindset to the context without losing authenticity. You are comfortable operating at both strategic and hands‑on levels. You have a strong instinct for turning technical content into clear narratives (strategy → message → story → assets). You know how to communicate highly technical content in a way that is compelling without oversimplifying. You are confident working closely with our CEO/ CTO, shaping external presence, personal branding while staying grounded and value driven. You are not here to “just market,” but add real strategic value. Most importantly you are known for asking the right questions, about audience, message, timing and intent, and for building brands that feel meaningful, not manufactured. What You Have Experience in brand storytelling, corporate communications, or product marketing (B2B / complex tech). Proven ability to turn technical content into clear narratives (strategy → message → story → assets). Strong portfolio of brand systems: positioning, messaging frameworks, tone of voice, narrative arcs, brand guidelines. Experience building “one story, many channels”: CEO voice, website, PR, investor comms, keynotes, customer stories. Excellent writing and editing in English: can adapt voice (bold/visionary vs factual/technical). Hands‑on by nature while capable of scaling and leading a growing function. Excellent communicator and storyteller, credible with both technical and non-technical audiences. Demonstrated impact on demand generation, pipeline growth, and sales enablement. Track record of shipping high-impact assets: launch narratives, case studies, flagship decks, brand films/scripts. This role can be done hybrid from the US with frequent travel to The Netherlands or be based in The Netherlands. What Success Looks Like Nearfield is clearly recognized internationally as a high-tech leader with a strong, distinctive brand. The company tells one coherent story across all channels, while adapting voice and format to context and audience. Employees understand the company’s direction and feel connected to its narrative. The CEO and leadership team are visible, credible thought leaders in the semiconductor ecosystem. Communications feel intentional, confident, and technically sharp—not noisy, not generic. Nearfield stands out in the global semiconductor landscape in the way the strongest technology brands have achieved in recent years. #J-18808-Ljbffr Nearfield Instruments