General Manager - Northern Virginia

General ManagerJETSET Pilates is a modern, music-driven Pilates brand redefining the boutique fitness experience.The General Manager is responsible for the overall success of the studio, leading a high-performing team while driving operational excellence, membership growth, and an exceptional client experience. This is a hands-on leadership role that combines business management with active instruction and community engagement.General Managers are expected to complete the JETSET Instructor Training Academy Program, teach an average of 6-8 classes per week, and maintain an active in-studio presence during a minimum of 25 class times per week.Key ResponsibilitiesLeadership & Team DevelopmentLead, coach, and develop instructors and Studio Leads.Recruit and onboard new team members as needed.Provide consistent feedback and conduct regular performance conversations.Foster an engaging and accountable team culture.Identify and develop future leaders through coaching, mentorship, and succession planning.Studio Operations & Member ExperienceOwn daily studio operations.Ensure exceptional hospitality and client experience.Manage class & staffing schedules.Oversee day-to-day facility operations, ensuring the studio remains clean, safe, stocked, well-maintained, and consistently aligned with brand standards.Resolve client concerns promptly.Continuously evaluate and improve operational processes to increase efficiency and consistency.Sales & Business PerformanceOwn studio performance across memberships, utilization, retention, payroll, revenue, and expenses.Analyze KPIs and implement action plans.Develop and execute strategies to improve member retention, utilization, referrals, and recurring revenue.Coach team members on consultative selling, membership upgrades, renewals, and client retention.Community EngagementBuild relationships within the local community.Develop ongoing community partnerships that drive awareness, referrals, member engagement, and long-term growth.Support social media and community partnerships.Represent JETSET as a brand ambassador.Financial & Business PartnershipMonitor financial performance.Provide regular business updates to ownership.Recommend operational improvements.Ensure accountability for profitability, payroll management, expense control, and overall studio performance.Success in this role requires:Being energized by growing memberships and creating an experience that keeps clients engaged and coming back.Enjoying coaching, motivating, and developing a high-performing team.Taking genuine pride in delivering exceptional hospitality and creating a welcoming client experience.Being results-driven and comfortable taking ownership of financial and operational performance.Valuing consistency, efficiency, and attention to detail in maintaining a polished, brand-aligned studio.Growth opportunities as JETSET continues to expand include mentoring new leaders, supporting new studio openings, overseeing multiple studios, and advancing into multi-unit leadership roles.What we're looking for:3+ years of operations or general management experience, ideally in boutique fitness, hospitality, or a luxury membership-model consumer service environment.Proven track record of building and leading high-performing teams — ideally across multiple locations or in a pre-opening context.Demonstrated self-starter with an entrepreneurial spirit — you take initiative, solve problems proactively, and thrive in environments where the playbook is still being written.Strong sales instincts with experience driving revenue targets and coaching others to do the same.Highly analytical — comfortable building reports, interpreting data, and making decisions backed by metrics.Exceptional organizational skills with the ability to manage competing priorities without losing momentum or attention to detail.Outstanding communicator who genuinely connects with people and makes every client and team member feel seen and valued.Hands-on experience in a fitness instruction or coaching capacity is strongly preferred.Passion for community building and an understanding of the local wellness, fitness, and hospitality community is strongly preferred.Requirements:Ability to commit to travel for a 5-day instructor training at one of our Regional Training & Support Centers.Ability to stand and move throughout the studio for extended periods.Ability to lift up to 30 pounds.Flexible availability, including the ability to work mornings, evenings, weekends, and holidays as business needs require.Compensation & Benefits:Paid time off (PTO)Complimentary or discounted JETSET Pilates classesProfessional development opportunities* Additional benefits—including health insurance, retirement plans, and other perks—may be offered depending on the studio location$70 - $70 a year