Campus Marketing and Development Manager

Campus Marketing and Development Manager

Washington, District of Columbia, United States

Hillel International

Role Overview

The Campus Marketing and Development team provides expert digital fundraising and marketing services to over 60 campus Hillels nationwide. As a Campus Marketing and Development Manager, you will lead the planning, execution, and analysis of digital and direct mail fundraising and marketing campaigns in partnership with multiple campus Hillels, making an impact on the lives of thousands of Jewish college students. You will use your extensive expertise in digital marketing, direct response fundraising, and analysis to create data-informed strategies that support Hillel's mission of enriching the lives of Jewish students.

We welcome applications from candidates across the U.S., with both fully remote options, as well as hybrid options available in Washington, D.C. and New York City.

What You'll Do

Serve as the primary professional responsible for digital and direct mail fundraising and stewardship efforts for a portfolio of campus Hillel organizations with dynamic and sophisticated fundraising needs. You will:

• Create digital fundraising campaigns across platforms (email, website, texting, social media)
• Generate and lead direct mail efforts from content creation through the mailing process.
• Provide in-depth data analysis leading to data-informed fundraising strategies
• Offer web support as it pertains to fundraising
• Lead audience growth and acquisition efforts to build up parent, alumni, community member, and donor segments
• Post fundraising-related content across social media and web platforms
• Build reports and/or segment audiences from CRM

Core responsibilities include:

• Create an annual fundraising and marketing strategy that includes stewardship touchpoints, appeals, renewal messaging, and email newsletters.
• Provide top-notch customer service and partnership to multiple campus Hillels, serving as a strategic partner who can recommend and implement best practices
• Optimize campaigns at an advanced level using data-driven strategies, including segmentation, A/B testing, personalization, and audience targeting to maximize donor engagement and revenue.
• Write, design, and distribute mass-communications (email, direct mail, text) for fundraising and stewardship touchpoints.
• Provide in-depth analysis of campaign performance and leverage these findings for future campaigns in order to meet or exceed annual fundraising goals.
• Incorporate digital marketing best practices in copy and design with an expectation that you'll bring relevant and current trends of the nonprofit marketing and fundraising fields.
• Lead direct response fundraising efforts, including texting campaigns and Giving Day initiatives.
• Collaborate with fundraising and student-facing staff on campus to ensure brand cohesion and powerful storytelling.
• Manage multiple timelines and projects concurrently.

Who We're Looking For

• 3-5 years of experience in marketing and/or fundraising in the non-profit space, a deep understanding of Hillel a plus.
• Proven success in planning and executing digital and multichannel campaigns.
• Excellent written communication skills with the ability to craft compelling fundraising messages.
• Excellent project management and organizational skills, with keen attention to detail.
• Client service mindset and ability to manage multiple stakeholders effectively, including high-level and strong collaboration with external clients.
• Mastery of data analysis and audience segmentation to drive campaign performance.
• Experience with CRM/databases for donor management and reporting.
• Exceptional graphic design skills using Canva, Adobe Suite, or similar software to create donor-focused marketing materials.
• Experience with email marketing platforms (MailChimp, Constant Contact, My Emma, etc.)
• Passion for entrepreneurship, innovation, and Jewish life.

What You'll Receive

• Competitive salary in the nonprofit marketplace. The salary for this role is $60,000-$65,000.
• A comprehensive benefits package, including health insurance, retirement plan, Life, AD&D, and Long Term Disability (LTD) insurance, Flexible Spending accounts, generous sick time, an informal "take what you need vacation policy," and parental leave.
• Great professional development, mentoring, and skill-building opportunities.
• The ability to lead and grow new initiatives from the ground up with support from senior management.

About Hillel International

In 1923, Rabbi Benjamin Frankel started Hillel with humble means, a noble mission and a breathtaking vision: to convey Jewish civilization to a new generation. Today, Hillel International continues to enrich the lives of Jewish students and is the largest Jewish campus organization in the world at nearly 1,000 colleges and universities across North America and around the world. As Hillel evolves as an organization, the mission remains steadfast: to create lasting connections with every Jewish student that foster an enduring commitment to Jewish life, learning, and Israel and train them to become the next Jewish leaders.

Hillel is an equal opportunity employer. We are committed to creating an accepting and inclusive environment for all.