Salesforce Marketing Data Analyst III

SWBC is seeking a talented individual to advance marketing analytics by transforming data into actionable insights that fuel growth and measurable business outcomes. This high‑impact role sits at the intersection of digital innovation, data intelligence, and marketing strategy—and your proactive insights will empower the marketing leadership with the clarity needed to optimize campaign performance, maximize unit economics, and expand revenue growth. Why you'll love this role: In this role, you will join a collaborative marketing organization that partners closely with business leaders and cross‑functional teams to collectively maximize community interactions and business outcomes, with data‑informed recommendations that unlock solutions and strategies for SWBC clients and prospects. With data-driven alignment between marketing and sales, you’ll become a trusted advisor for data‑driven decision‑making and proactive recommendations to maximize sales strategies. This role values clear methodology, proactive problem‑solving, and strong collaboration. You will own the data strategy within the marketing measurement ecosystem and directly influence how data powers strategy, optimization, and business impact. Essential duties will include the following: Partner with executive stakeholders, marketing leadership, and cross‑functional teams to deliver data‑driven insights that guide performance measurement, optimization, and decisions. Champion analytics innovation by enhancing data capabilities, supporting digital transformation, and evolving how marketing leverages data to drive growth. Build, manage, and optimize robust analytics across omnichannel marketing campaigns, MarTech platforms, CRM systems, and databases. Implement and continuously improve conversion tracking and data collection using GA4, Google Tag Manager, 3rd party ad pixels, including enterprise‑grade schemas and taxonomy. Deliver insightful reporting and analysis across weekly, monthly, and ad hoc cadences, including campaign effectiveness, ROI, attribution, and pipeline forecasting. Analyze full‑funnel marketing performance to identify trends, optimize conversion and engagement, and improve channel efficiency. Design and maintain best‑in‑class dashboards using Data Studio (Looker), Power BI, Tableau, or similar tools to provide clear and actionable performance visibility. Develop and refine key audience segments for targeting and personalization using behavioral, CRM, and campaign data. Ensure data quality, governance, compliance, and adherence to benchmarks and industry best practices while promoting a test‑and‑learn culture through experimentation and mentorship across the marketing team. Serious candidates will possess the minimum qualifications: Bachelor’s degree in Analytics, Business, Computer Science, Engineering, Finance, Marketing, or a related discipline. Minimum five (5) years of progressive experience in marketing analytics, digital analytics, or data analysis. Demonstrated experience in B2B/B2C financial services environments is highly valued. Expert‑level proficiency with Google Analytics (GA4), Google Tag Manager, Google Search Console, and Google Ads (certification preferred). Experience working with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar technologies. Demonstrated ability to measure and analyze performance across integrated marketing channels, including CRM, AI‑driven tools, email, paid and organic media, SEO/SEM, social, and web. Advanced proficiency building dashboards and visualizations using Looker Studio (Data Studio), Power BI, Tableau, or comparable BI tools. Bonus experience with cloud data platforms and analytical tools such as BigQuery, Snowflake, AWS, Azure, or Python. Proven ability to translate complex data into clear, actionable insights that inform strategy and drive business outcomes. Strong understanding of data management, governance, system integration best practices, and regulatory compliance. Solutions‑oriented mindset with a curiosity for innovation, experimentation, and continuous improvement. Excellent communication skills with demonstrated success collaborating across cross‑functional teams and presenting insights to stakeholders. SWBC offers*: Competitive overall compensation package Work/Life balance Employee engagement activities and recognition awards Years of Service awards Career enhancement and growth opportunities Leadership Academy and Mentor Program Continuing education and career certifications Variety of healthcare coverage options Traditional and Roth 401(k) retirement plans Lucrative Wellness Program *Based upon employee eligibility Additional Information: SWBC is a Substance-Free Workplace and requires pre‑employment drug testing. SWBC does not hire tobacco users as allowed by law. #J-18808-Ljbffr