Lifecycle Marketing Manager

We're building a platform that helps doctors answer questions guidelines can't — blending AI, research, and real-world physician expertise. Perks That Matter. Full Benefits We invest in your growth with opportunities to lead, learn, and level up. Team Outings Whether it’s team lunches, after work events, or game nights, we make space for fun and connection. Equity Everyone on the team has ownership — we’re building this together. Access to Leadership We’re a low-ego team where ideas are heard — no matter your title. Our Values What We Stand For Doctors First Have a Can-Do Attitude We figure it out, together. Take Ownership We take responsibility for our work and its impact. Treat Each Other Right We lead with empathy, respect, and humility. Singularly Mission-Oriented We focus on what unites us—improving medicine. Hear from the team about what it's like to work here. “With a background in public health, it’s been incredibly inspiring to work at Mednet alongside a multidisciplinary team that shares a passion for using technology to navigate complex clinical landscapes and support knowledge sharing and education for physicians. It’s been a unique opportunity to collaborate with and learn from physicians, engineers, and sales professionals, each of whom brings their own perspective on innovation and problem-solving as we work towards our shared goals.” Scientific Analyst, Mednet Join the Team We're always looking for people who care about making medicine better. See what's open. Lifecycle Marketing Manager Location Employment Type Full time Location Type On-site Department Marketing Compensation About Mednet Mednet is a free, physician-only community built to answer the complex clinical questions that define everyday practice. While most clinical support tools retrieve and summarize the same widely-available resources, Mednet surfaces the judgment, experience, and pattern recognition of leading experts. Our goal is simple: to give every physician access to the collective wisdom of medicine, no matter where they practice. The Role We're looking for a Lifecycle Marketing Manager to own how physicians experience Mednet across their entire journey, from the moment they verify their credentials, through their first question asked and answered, to becoming a power user who returns weekly for clinical insight they can't find anywhere else. You’ll design and ship the messaging that turns one-time visitors into engaged community members, and engaged members into long-term contributors. Email, push, in-app: every touchpoint is yours to architect, test, and improve. You’ll partner closely with the product and medical teams to make sure every message a physician receives is timely, relevant, and worth their attention (because their time is genuinely precious). This is a high-ownership role. You’ll define the lifecycle strategy, build it in Braze, and measure its impact on activation, engagement, and retention. What you’ll do Own the end-to-end physician lifecycle: onboarding, activation, engagement, re-engagement, and reactivation Design and build multi-channel campaigns in Braze across email, push, and in-app, including triggered journeys, behavioral campaigns, and broadcast sends Develop segmentation strategies that account for specialty, practice setting, tenure, and engagement patterns so every physician receives content relevant to their practice Partner with the product team to instrument the events and user properties needed to power personalized messaging, and to ensure in-app experiences feel native rather than bolted on Build and run a continuous experimentation roadmap (subject lines, send times, channel mix, message frequency, content variants) and translate results into a sharper program over time Define and report on the metrics that matter: activation rate, weekly active physicians, question-asking and answering behavior, retention curves, and channel-level performance Collaborate with the medical team to surface the right expert insights to the right physician at the right moment Maintain deliverability hygiene, suppression logic, and frequency caps so we earn (and keep) a place in physicians’ inboxes and notification trays What you bring 4+ years of lifecycle, CRM, or growth marketing experience, ideally at a community‑driven or consumer product Deep, hands‑on Braze expertise. You’ve built Canvases, written Liquid, set up Connected Content, configured event‑triggered journeys, and debugged your share of campaigns Proven track record running email, push, and in-app programs that moved real metrics (activation, retention, engagement), with the numbers to back it up Strong segmentation and audience‑building instincts; comfort working directly with product and data teams to define the events and traits you need Excellent writing chops, especially the ability to communicate clearly and respectfully with a sophisticated, time‑constrained audience Comfort operating with autonomy in a small, fast‑moving team Experience marketing to physicians, healthcare professionals, or other expert/credentialed audiences Experience with community or UGC products where engagement depends on contribution, not just consumption Comfort in analytics tools like Google Analytics, Mixpanel, or Amplitude Why Mednet? You’ll be building the connective tissue between physicians and the experts who can answer their hardest clinical questions. Every campaign you ship has the potential to influence a real patient encounter. It’s rare to find a lifecycle role where the messages you write actually matter to the people receiving them. This is one of them. #J-18808-Ljbffr theMednet