Ralph Lauren Digital Insights and Optimization Analyst

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
The Digital Analytics & Insights Analyst supports the Ralph Lauren North America e-commerce business within the Ralph Lauren Corporation. This individual will be a key contributor to the success of our digital business focused on supporting an analytics ecosystem that delivers a comprehensive view of digital performance and supporting data-informed decision making. This role supports Ralph Lauren's strategic drivers to accelerate growth and value creation through data-informed decision making and comprehensive digital performance insights across Product, Marketing and Experience.

Essential Duties & Responsibilities
Analytics Platform Management & Development
* Develop, manage, and optimize analytics suites across Adobe Analytics, Business Intelligence platforms, and other data sources to ensure comprehensive measurement capabilities Strategic Analysis & Business Partnership
* Leverage business analytics to deliver strategic recommendations on e-commerce strategy, partnering closely with Buying & Planning, Marketing, CIX, CX, and Supply Chain teams
* Provide in-depth analysis to support optimization initiatives across Product/Inventory, Marketing campaigns, and Technology roadmap priorities
* Conduct regular business reviews with stakeholders to communicate insights and drive actionable outcomes Reporting & Data Visualization
* Function as a power user of Adobe Analytics (or Customer Journey Analytics) and Business Intelligence platforms to extract meaningful insights
* Create, maintain, and deliver comprehensive dashboards, reports, and ad-hoc analysis for key stakeholders across the organization
* Lead Business Intelligence reporting roadmap prioritization and implementation Innovation & Automation
* Identify and implement opportunities to leverage machine learning and AI technologies to automate routine analytics tasks and enhance reporting capabilities
* Design and analyze A/B tests and other experiments to optimize user experience and conversion performance
* Establish KPIs and monitoring frameworks for continuous digital performance improvement

Experience, Skills & Knowledge
Required Qualifications
* 2+ years of experience with Adobe Analytics and/or Customer Journey Analytics in an e-commerce environment with DTM and Adobe Launch experience
* Deep understanding of Adobe Analytics tools for analysis, insight generation, data presentation, solution design, implementation, rollout and quality assurance
* Excellent analytical and problem-solving skills with exceptional attention to detail
* Advanced proficiency working with Excel (including lookups, pivots, conditionals) and retail math
* Strong verbal and written communication skills with ability to present complex information clearly and deliver actionable recommendations based on data insights Preferred Qualifications
* Experience with Content Square, Google Analytics or other digital analytics platforms
* Understanding of digital marketing channels, attribution models and customer segmentation Core Competencies
* Enthusiastic, innovative team-player with ability to collaborate effectively with all business stakeholders and drive results proactively
* Experience presenting analytical findings to leadership and cross-functional teams