Marketing Analysis/Coordinator IV

Job Description

Job Description

CLIENT HIGHLIGHT

The client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.

LOCATION

New York, NY 10119

COMPENSATION

$76 per hour

SCHEDULE

On-site

Monday–Friday (40 hrs per week)

CONTRACT TERM

12-month contract with high likelihood of extension/conversion to full-time employee

POSITION OVERVIEW – Marketing Analysis/Coordinator IV

The main function of a marketing analyst/coordinator is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst/coordinator is responsible for gathering information on competitors and methods of marketing and distribution.

RESPONSIBILITIES

• Forecast and track marketing and sales trends, analyzing collected data.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Develop and implement procedures for identifying advertising needs.
• Direct trained survey interviewers.

Performance Tracking & Measurement

• Track performance across all marketing channels (paid, organic, email, web, events, content, ABM) through to revenue.
• Build dashboards and automated reporting that reflect real-time performance and alignment with business KPIs.

Cohort Analysis & Pipeline Forecasting

• Run cohort analyses to understand lead quality, channel efficiency, conversion velocity, and ROI.
• Forecast pipeline, revenue contribution, and performance scenarios to guide planning and budget allocation.

Insights & Experimentation

• Ensure fast insight cycles across experiments, campaigns, and content releases.
• Partner with growth marketers to recommend test designs, evaluate results, and guide investment decisions.

KPI Ownership & Optimization

• Own KPI frameworks for acquisition, lifecycle, and funnel performance.
• Identify gaps, diagnose funnel issues, and recommend actionable improvements.

Funnel Analytics & Revenue Reporting

• Build and maintain clear funnel views (lead → MQL → SQL → opportunity → revenue).
• Deliver weekly, monthly, and quarterly reporting with data-backed insights and narratives.

REQUIRED SKILLS

• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Ability to work independently and manage one's time.
• Knowledge of principles and methods for showing, promoting, and selling products or services.
• Knowledge of media production, communication and dissemination techniques and methods.
• Bachelor's degree in marketing or equivalent training required.
• 8+ years in marketing analytics, growth analytics, revenue operations, or similar roles.
• Strong command of B2B funnel analytics and attribution.
• Advanced skills in spreadsheet modeling and business insights.
• Experience building dashboards and forecasting models.
• Ability to translate data into decisions with speed and clarity.
• Required experience with Salesforce CRM.
• Required experience with Pardot (Account Engagement).
• Required experience with Adobe Analytics.

PREFERRED SKILLS

• Experience with Looker, Snowflake, Tableau, or B2B attribution platforms.
• Thrives in fast-paced environments and brings structure where needed.
• An analytical storyteller — able to turn raw data into clear, actionable insights.
• Understands full-funnel B2B marketing and the relationship between channels, content, and revenue.
• Hands-on with marketing systems and able to troubleshoot, build, and optimize data workflows.
• Able to partner cross-functionally with Demand Gen, Content, Product Marketing, Sales, and RevOps.