Marketing Content & SEO Specialist

Job Description

Job Description

IN OFFICE PART-TIME

The ideal candidate is both technically skilled and strategically minded, with a proven track record of driving measurable results.

seeking an experienced Marketing Content & SEO Specialist to create compelling B2B marketing content that increases brand visibility, generates qualified leads, and supports sales growth.

This role combines content marketing, SEO, email marketing, social media, graphic design, and WordPress management. The ideal candidate is a strong writer and creative marketer who understands how to turn complex software and business topics into clear, engaging content for decision-makers.

The successful candidate will have experience developing measurable, lead-generating campaigns across websites, landing pages, blogs, email, social media, and other digital channels. Experience marketing ERP, SaaS, manufacturing, distribution, or other B2B technology solutions is highly preferred.

Key Responsibilities

Content Marketing and Lead Generation

• Develop and execute B2B content strategies designed to attract prospects, generate qualified leads, and support the sales pipeline.
• Write clear and compelling content for blog articles, landing pages, email campaigns, website pages, case studies, social media, presentations, and sales materials.
• Create content offers and lead-generation assets such as guides, checklists, comparison pages, industry reports, and downloadable resources.
• Develop campaign messaging, headlines, calls to action, and conversion-focused copy for different industries and buyer stages.
• Build and optimize landing pages, forms, and calls to action to improve lead capture and conversion rates.
• Repurpose long-form content into email campaigns, social media posts, graphics, videos, and other promotional materials.
• Collaborate with sales and internal teams to identify customer pain points, frequently asked questions, and content opportunities.
• Maintain a consistent brand voice and ensure all published materials are accurate, professional, and aligned with company messaging.
• Manage multiple content projects, deadlines, and campaign calendars.

SEO and AI-Search Optimization

• Conduct B2B keyword research, competitor analysis, search-intent analysis, and content-gap analysis.
• Develop SEO-focused content that addresses the needs of business decision-makers throughout the buying journey.
• Implement on-page, off-page, and technical SEO strategies to increase organic visibility and qualified website traffic.
• Optimize page titles, metadata, headings, URLs, internal links, image descriptions, schema, and content structure.
• Update and improve existing website content based on search performance, conversion data, and business priorities.
• Optimize content for traditional search engines and AI-driven search experiences, including answer engines, semantic search, and entity authority.
• Monitor Google algorithm changes, AI-search developments, and evolving B2B content-marketing practices.

Website and WordPress Management

• Create, update, and optimize WordPress pages, blog posts, landing pages, forms, and website content.
• Improve Core Web Vitals and troubleshoot common WordPress performance or display issues.
• Apply UX/UI and conversion-rate optimization principles to improve the visitor experience and increase inquiries.
• Coordinate website updates and ensure content is published accurately and on schedule.
• Email, Social Media, and Creative Content
• Plan, create, and manage targeted email campaigns using Mailchimp or similar platforms.
• Write and design social media content for LinkedIn, Facebook, Instagram, and other relevant channels.
• Create professional graphics, infographics, short videos, and other visual assets to support marketing campaigns.
• Support campaign promotion across email, social media, website content, and sales outreach.
• Track engagement and identify opportunities to improve campaign performance.

Analytics and Performance Reporting

• Monitor website traffic, keyword rankings, engagement, lead conversions, and campaign performance.
• Use Google Analytics, Google Search Console, and SEO platforms to evaluate results and identify opportunities.
• Report on key performance indicators such as organic traffic, form submissions, conversion rates, campaign engagement, and marketing-qualified leads.
• Use performance data to refine content, SEO priorities, and lead-generation strategies.

Required Qualifications

• Minimum five years of experience in B2B content marketing, SEO, digital marketing, or a closely related role.
• Proven ability to create marketing content that generates website traffic, engagement, conversions, or qualified leads.
• Strong portfolio of B2B content, including blog articles, landing pages, email campaigns, social media content, or lead-generation materials.
• Excellent writing, editing, proofreading, and storytelling skills.
• Strong understanding of B2B buyer journeys, lead generation, content strategy, and conversion optimization.
• Hands-on experience managing and optimizing WordPress websites.
• Knowledge of WordPress, Mailchimp, Google Analytics, and Google Search Console.
• Strong understanding of keyword research, search intent, Google ranking factors, technical SEO, and content optimization.
• Experience with SEO platforms such as SEMrush, Ahrefs, Screaming Frog, or similar tools.
• Proficiency with Adobe Creative Suite, including Illustrator, InDesign, and Photoshop.
• Ability to create and edit graphics and basic video content.
• Familiarity with semantic search, entity authority, structured content, and AI/LLM-driven search visibility.
• Ability to translate complex or technical information into clear, engaging content for business audiences.
• Strong organizational, communication, project-management, and follow-up skills.
• Ability to work independently, manage multiple priorities, and consistently meet deadlines.
• Collaborative, detail-oriented, and comfortable working closely with marketing, sales, and leadership teams.

Preferred Qualifications

• Experience marketing ERP, SaaS, business software, or other B2B technology solutions.
• Familiarity with manufacturing, distribution, inventory management, supply chain, or related industries.
• Experience creating product-comparison pages, case studies, industry-specific landing pages, and sales-enablement content.
• Experience with marketing automation, CRM platforms, video-editing tools, and social media scheduling platforms.
• Working knowledge of HTML, CSS, WordPress page builders, and website performance optimization.
• Demonstrated experience improving organic traffic, lead generation, search rankings, or conversion rates.

Company Description

My Office Apps Inc. (MOA) is a leading software provider based in Irvine, California. We specialize in designing and developing efficient and cost-effective cloud-based ERP software solutions. Our mission is to empower businesses with innovative tools that enhance productivity and streamline operations.

Company Description

My Office Apps Inc. (MOA) is a leading software provider based in Irvine, California. We specialize in designing and developing efficient and cost-effective cloud-based ERP software solutions. Our mission is to empower businesses with innovative tools that enhance productivity and streamline operations.