Media Planner

Job Details: Pay: $52-62/hour 2+ year contract position – potential for extension based on performance and budget Monday – Friday (standard first shift) Hybrid Position – 3 days on site and 2 days remote per week The Media Planner leads the development, execution, and ongoing optimization of integrated healthcare media programs. This role translates brand objectives, audience insights, competitive intelligence, and performance data into actionable channel strategies and client-ready recommendations. The planner manages campaigns across the full lifecycle—from discovery, research, and RFP development through vendor selection, contracting support, asset readiness, launch, reporting, optimization, and renewal decisions—while coordinating closely with account, analytics, social, search, operations, project management, creative, and activation partners. The role also provides day-to-day direction and quality oversight to associate-level team members. Qualifications Bachelor’s degree in marketing, advertising, communications, business, or a related field is required. 4-6+ years of media planning, buying, activation, or related agency experience. Healthcare or pharmaceutical experience is preferred. Experience developing multichannel media plans and presenting strategic recommendations to internal and client stakeholders. Ability to synthesize research and insights into actions is required. Strong knowledge of digital, programmatic, paid social, search, print, endemic, point-of-care, email, conference, and sponsorship channels. Experience managing RFPs, vendor negotiations, media specifications, contracting workflows, campaign changes, and renewal decisions. Ability to interpret audience, competitive, and campaign-performance data and convert findings into actionable recommendations. Working knowledge of measurement frameworks, KPIs, benchmarks, campaign reporting, trafficking, tagging, and platforms such as Campaign Manager 360. Strong project-management skills and attention to detail, with the ability to manage multiple brands, budgets, timelines, and deliverables simultaneously. Referral Bonus for any candidate who is hired and still gainfully employed after 30 days. #J-18808-Ljbffr Virtual Company