HCP Media Planner

We're looking for a passionate HCP Media Planner to join our client's growing team and help influence multichannel strategies, collaborate with cross-functional partners, and help guide campaigns from discovery through optimization. Responsibilities: Lead integrated media planning for assigned healthcare brands. Translate business objectives into audience, channel, budget, timing, and measurement strategies. Conduct market, audience, competitive, channel, and vendor research. Develop media plans and client-ready presentations with tactical recommendations, investment allocations, flighting, and partner rationale. Lead RFP development and evaluation, including partner selection and proposal assessment. Manage vendor relationships, negotiations, specifications, asset deadlines, campaign changes, renewals, and related decisions. Coordinate contracting and launch readiness with account, operations, procurement, creative, and activation teams. Partner with analytics and reporting teams to define KPIs, benchmarks, and reporting approaches. Monitor campaign delivery, troubleshoot issues, and recommend optimizations or reallocations. Lead internal and client working sessions and communicate recommendations clearly. Manage multiple brands and concurrent workstreams while mentoring and quality-checking junior team members. Requirements: Bachelor’s degree in marketing, advertising, communications, business, or a related field. Four to six years of media planning, buying, activation, or related agency experience. Experience developing multichannel media plans and presenting strategic recommendations. Ability to synthesize research and campaign-performance data into actionable insights. Healthcare or pharmaceutical experience. Experience across digital, programmatic, paid social, search, print, endemic, point-of-care, email, conference, or sponsorship channels. Familiarity with Campaign Manager 360 or media research tools such as M3, Kantar, Telmar, or MediaRadar. Experience with regulated review processes, pharmaceutical advertising requirements, and data privacy. For more information about Arrowmac and all of our jobs, please visit #J-18808-Ljbffr Arrowmac