Business Development Manager

Job Description

Company Description Senior Helpers is a premier provider of in-home senior assistance, helping older adults remain in their homes despite age-related illnesses and mobility challenges. The organization operates through more than 320 franchised and company-owned locations across 43 states, Canada, and Australia, and has cared for tens of thousands of seniors since 2002. Senior Helpers leads the industry in specialized caregiver training, including programs focused on Alzheimer’s, dementia, and Parkinson’s care. The company is the first national in-home care provider certified as a Great Place to Work and recognized by Fortune Magazine as a best place to work. Team members across corporate, managerial, administrative, and caregiving roles report that their work has special meaning, making Senior Helpers an appealing choice for individuals seeking impactful careers in senior care.

Role Description Senior Helpers of Aurora/Geneva is seeking an experienced, highly motivated, and results-driven Business Development & Marketing Manager to grow our home care business.

This is a performance-driven position focused on generating qualified leads, converting prospects into paying clients, developing referral partnerships, and consistently increasing monthly client enrollment and billable service hours.

We are looking for someone who brings proven healthcare or home care business development experience, established industry relationships, and the ability to deliver measurable results.

Key Responsibilities

* Lead Generation: Consistently generate new, qualified home care leads through referral partnerships, networking, and direct outreach.

* Client Conversion: Actively follow up with prospects and convert qualified leads into new paying clients.

* Referral Development: Build strong relationships with hospitals, rehabilitation centers, skilled nursing facilities, assisted living communities, senior centers, social workers, and discharge planners.

* Business Growth: Increase monthly client admissions, service hours, and overall revenue.

* Marketing & Outreach: Develop and execute effective local marketing strategies to expand our presence throughout Kane and Kendall Counties.

* Performance Tracking: Maintain accurate records of leads, referrals, conversion rates, new client enrollments, and monthly growth.

* Monthly Goals: Meet or exceed established monthly lead generation, client conversion, and revenue growth targets.

Required Qualifications

* Healthcare, senior care, or home care industry experience is REQUIRED.

* Proven experience in business development, referral marketing, or healthcare sales.

* Demonstrated success generating leads and converting prospects into clients.

* Existing relationships with healthcare professionals and referral sources strongly preferred.

* Strong communication, networking, relationship-building, and sales skills.

* Self-motivated, organized, and comfortable working independently.

* Ability to consistently meet measurable performance expectations.

Performance Expectations

THIS IS A RESULTS-DRIVEN POSITION.

The successful candidate will be expected to:

✅ Generate a consistent number of qualified leads every month.

✅ Convert leads into new paying home care clients.

✅ Establish new, productive healthcare referral relationships.

✅ Increase weekly and monthly billable client hours.

✅ Meet established monthly client acquisition and revenue growth goals.

✅ Demonstrate measurable results through regular performance reporting.

Success in this position will be measured by actual business growth, qualified leads generated, new clients acquired, conversion rates, and increased billable hours—not simply marketing activities or networking attendance.

Compensation & Growth

We offer competitive base compensation with performance-based incentives tied to measurable business development results.

This is an excellent opportunity for an experienced healthcare business development professional who enjoys building relationships, generating new business, and being rewarded for performance

Additional Qualifications

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• Demonstrated experience in business development, sales, or account management, preferably in healthcare, senior care, or related service industries.
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• Strong relationship-building and communication skills, with the ability to engage referral partners, community stakeholders, and prospective clients in a professional, empathetic manner.
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• Proficiency in planning and executing local marketing and outreach initiatives, including networking events, presentations, and community partnerships.
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• Ability to analyze market data, track performance metrics, and use CRM or similar tools to manage leads and measure business development efforts.
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• Proven organizational and time-management skills, with the capacity to manage multiple initiatives, follow up consistently, and meet growth targets.
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• Knowledge of or interest in senior care services, aging-related needs, and community resources that support older adults and their families.
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• Comfort working on-site in Geneva, IL, collaborating closely with office leadership and care teams to align business development strategies with operational capabilities.
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• Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field, or equivalent combination of education and relevant experience.
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