Part-Time Marketing Specialist

Description

Part-Time Marketing Specialist

Job Summary

The Marketing Specialist supports council-wide marketing and communications efforts by creating engaging content, managing digital channels, and producing promotional materials that increase program participation, strengthen recruitment, and raise overall awareness of Girl Scouts of Central & Southern New Jersey (GSCSNJ). This position reports to the Director of Mission Operations and works closely with the Marketing & Creative Designer who will provide task and project direction to support department initiatives. The Marketing Specialist carries out day-to-day marketing tasks, including social media, email campaigns, website updates, and graphic design while maintaining brand consistency and alignment with GSCSNJ and Girl Scouts of the USA (GSUSA).

Essential Responsibilities

This list is not meant to be exhaustive of all tasks and responsibilities. Other duties may be assigned as needed or may be unique to a specific instance of a job.

Social Media Management

• Fulfill requests for program promotion
• Plan and schedule GSUSA provided posts and adapt them for local audiences
• Create engaging video and written content to increase audience engagement
• Schedule and track approved social media posts in Cloud Campaign
• Maintain the council social media calendar informed by GSCSNJ and GSUSA events, initiatives, and campaigns

Email Marketing

• Create and distribute a monthly program newsletter by sourcing content, writing copy, and formatting
• Fulfill promotion requests and secure approvals prior to distribution

Website Editing

• Build and maintain web-to-lead forms to support recruitment tracking
• Monitor and process GSUSA website updates
• Perform content edits as directed by department requests and council initiatives
• Monitor, recommend, and update homepage content to ensure it stays engaging and up to date

Graphic Design

• Create flyers, social media graphics, and other promotional materials for membership and program initiatives
• Update GSUSA provided flyers for local use
• Follow all GSUSA brand guidelines to design captivating forms of marketing

Qualifications

Preferred

• 1-2 years of experience in a related field

Required

• Strong written and verbal communication skills
• Proficiency with social media platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok a plus)
• Experience with email marketing platforms (Salesforce Marketing Cloud a plus)
• Basic website content management skills (basic HTML and Adobe Experience Manager a plus)
• Graphic design skills (Adobe Creative Suite required - specifically Photoshop and Illustrator)
• Ability to manage multiple tasks and deadlines with attention to detail
• Ability to travel 2-3 times/month to key council programs (typically evenings and weekends) to capture photo and video content for social media.

Physical Requirements

• Frequent mobility and/or sitting or standing for extended periods of time
• Manual dexterity to operate a computer keyboard, copier machine, and other office equipment
• Ability to communicate effectively over the phone
• Some bending and stooping required

Additional Requirements

• Ability to work a flexible, part-time schedule. Hours vary in accordance with project and council needs.
• Provide own transportation for travel within the Council's jurisdiction
• GSUSA Membership not required, but suggested

Pay Range : $18-20/hour; approximately 20 hours per week


In accordance with federal law and Girl Scouts of the USA policy, we do not discriminate on the bases of race, color, national origin, sex, age, or disability. Girl Scouts is an Equal Opportunity Employer Committed to Diversity.

Pay Range

$18.00 Hourly to $20.00 Hourly