Digital Media Buyer at LeadsMarket Woodland Hills, CA

Digital Media Buyer job at LeadsMarket. Woodland Hills, CA. Summary Paid Social Media Manager is responsible for running ROI positive paid social performance campaigns across all major platforms with a deep understanding and execution of lead gen acquisition. Key responsibilities Launch, manage, and optimize Paid Social advertising campaigns across TikTok, Meta, X, YouTube, YouTube Shorts, Snap, and more Maintain a strong creative POV, developing a distinct yet ROI positive brand voice across social channels. Lead the execution of paid social content strategy, ensuring creative excellence, brand positive ROI, and data-driven optimization Prepare reports as needed for SVP, Marketing Driving ROI positive campaigns at scale Point of contact with all Social Media platforms Required Skills and Abilities BA in Communications, Marketing or Social Media Deep knowledge of social platforms including Facebook, Instagram, YouTube, X, TikTok, Pinterest, Snapchat. Strong creative decision-making and content curation skills. Understanding of visual trends, digital communication, and social analytics. 5+ years in paid social media with 2+ in LeadGen or Ecommerce Experience with analytics of online marketing campaigns and managing budgets and campaigns Proficiency in writing and scientifically testing Ad Copy Understanding of basic statistics (for managing campaigns i.e. A/B test calculation using p values) Quick-thinking, self-motivated, and able to adapt to fast-paced environments with ease. Highly energetic, proactive, and a visionary thinker who can execute efficiently. Proven campaign success with a strong content portfolio. Ability to work independently on campaigns with guidance and strategy oversight as needed Ability to work seamlessly with content developers Ability to learn the personal loan marketplace #J-18808-Ljbffr Itlearn360