Content Specialist
Edge Sevices
- To assist in the development and maintenance of Navy Federal's digital content strategy on web and mobile channels. Knowledge of Adobe Target, Adobe Analytics, taxonomy, digital asset management, content management systems (CMS), search engine optimization (SEO) and online/digital metrics using industry best practices.
- Implement and monitor Navy Federal's online and digital properties for usability, relevance, and member engagement in support of the corporate marketing plan and brand.
- Collaborate with Marketing and Digital staff and other internal business units/vendors to ensure timely/accurate implementation of digital content enhancements/requirements to support business needs and member experience.
- Author, QA and publish content within Adobe Experience Manager to support Marketing & Business initiatives
- Analyze and report testing and optimization results, content initiative results and make recommendations for future redesigns and testing, and campaigns and projects
- Create, edit, test, optimize and evaluate digital experiences
- Collaborate with the User Experience (UX) and Digital teams as content management lead for new feature creation
- Conduct content audits across channels to support business needs and identify deviations from approved content strategy and recommend corrective action
- Partner in the create, maintenance, and execution of the digital content calendar
- Develop/recommend changes to improve usability of digital content , functionality, interactivity, and usability of site(s) to management
- Serve as expert in Mobile content management, providing training and creating documentation as needed to assist other content contributors
- Represent Web & Content Strategy team at meetings with business units and other Marketing teams
- Review all content and digital/online properties to ensure compliance with corporate brand standards, marketing style guides, and legal requirements
- Track/coordinate implementation of digital content enhancements/development and ensure deadlines are met
- Work with internal content authors and designers to ensure content meet digital best practices
- Performs other duties as appropriate
- Bachelor's Degree in a related field or the equivalent combination of training, education, and experience
- Effective verbal and written communications skills
- Experience in content delivery, management, retrieval systems and production for high traffic websites (Adobe Experience Manager)
- Experience in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand interactive experiences and deliverables
- Experience in using web analytics software (Adobe Analytics)
- Knowledge in interactive usability best practices and concepts
- Knowledge of interactive design and information architecture related to content strategy
- Knowledge of SEO strategy as applied to content
- Maintain current knowledge of digital and online technologies, best practices, trends, issues, editing and authoring tools
- Managing multiple priorities independently and/or in a team environment to achieve goals
- Organizational, planning and time management skills
- Skill influencing and building consensus with business partners
- Skill navigating multiple screens and PC applications and adapting to new technologies
- Desired - Familiarity with using web analytics software (Adobe Target, Adobe Analytics, Google Analytics)
- Desired - HTML skills, including knowledge of CSS, JavaScript
- Desired - Experience in various content management systems (Adobe Experience Manager preferred)
- Desired - Knowledge of the financial services environment and Navy Federal's functions, policies, procedures, products, and services
- Desired - Experience working in a demanding, fast paced, creative environment similar to an advertising agency
content delivery, management
web analytics software
search engine optimization (SEO)
CSS, JavaScript
Vacancy posted 16 hours ago
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