Content Creator
Publicis Groupe
Company description Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett. Overview Primary Function – Work with the clients and client teams to conceptualize, ideate and execute agile content and production for a platform-up world. The Agile Content Studio brings nimbleness to brand communications. It brings audience-tuned people, processes, platforms and performance together into an efficient multi-channel content ecosystem that delivers results and gets a brand’s authentic voice to market efficiently and effectively. Be strategic. Be interesting. Be relationship-material. Vertical Orientation & Skew of the Role within Publicis Content This function (within Publicis Content) oversees for the client, Original Asset Creation and Media & Influencer (partner) content and connects the dots from Content Intelligence to Content Distribution, to ensure delivery of “Content worthy of a person’s time and a brand’s dollars” Responsibilities Responsibilities Shoot all photography and videography in the in-house content studio & outside the studio. Perform Video Editing & Animation Perform retouching and manipulation of images. Creating video treatments and storyboard for video ideas. Create, edit and source visual content for Instagram and TikTok (videos, photos, reels, GIFs…etc.). creating content to several social platforms on the fly. Organize the content library in an easy-to-navigate way for internal and external parties. Stay atop of current content and technology trends and how those may affect your client business Formulating a cross-platform content strategy Brainstorm with team members to develop new ideas Provide editorial, creative and technical support to team members Perform consistently against all published KPI's and scorecard objectives Create content and design visual packages to communicate digital and non-digital brand messages such as social media campaigns, marketing emails, PR and print materials. Ensure completed projects are high quality and on schedule to adhere to content briefing, production schedules and workflows. Prioritize and manage multiple projects within proposed ideas and budget restrictions. Collaborate with editors and other brand and creative team members to implement creative direction. Lead the content approval process with the client, with
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