VP, GTM Programs and Experiences [Remote]

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a VP, GTM Programs and Experiences in the United States.

This senior executive role defines and drives the orchestration of go-to-market programs and experiences across the full commercial funnel, from new logo acquisition through customer expansion and retention. You will own the strategy and execution of a comprehensive global event and program portfolio, including flagship conferences, field events, partner activations, and internal company experiences. Acting as a central integrator across marketing, sales, product marketing, ABX, and customer experience teams, you will ensure every function operates in alignment with a unified growth strategy. A key focus of the role is owning a flagship annual conference as both a brand-defining moment and a commercial growth engine. You will also build and lead cross-functional governance through a growth council, ensuring accountability and execution discipline across all initiatives. This is a highly strategic and operational leadership role in a fast-paced B2B SaaS environment where events and programs directly influence pipeline, retention, and expansion outcomes.

Accountabilities:

• Own the end-to-end strategy, orchestration, and execution of the full GTM programs and experiences portfolio, including events, campaigns, and cross-functional growth initiatives.
• Lead the planning, production, and performance of a flagship annual conference, ensuring alignment with commercial goals, narrative strategy, and customer experience outcomes.
• Manage the full event portfolio, including field events, trade shows, partner activations, regional programs, and internal company experiences, ensuring consistency and impact.
• Chair a cross-functional growth council and drive alignment across marketing, sales, product marketing, ABX, and customer experience teams.
• Build and maintain a unified program calendar that integrates demand generation, account-based marketing, client expansion, and event-driven motions.
• Own program and event P&L, ensuring efficient budget allocation, ROI measurement, and performance optimization across all initiatives.
• Translate funnel performance data and GTM insights into actionable program decisions in partnership with analytics and systems teams.
• Lead vendor, agency, and partner relationships, ensuring high execution standards and strategic alignment across all external collaborators.
• Build, mentor, and scale a high-performing team responsible for GTM programs and event execution.
• Ensure client expansion and retention programs are fully integrated into the broader GTM motion and program calendar.

Requirements:

• 10+ years of experience in B2B SaaS marketing, with at least 3+ years leading integrated GTM programs, demand generation, or events functions at scale.
• Proven ownership of large-scale flagship conferences or enterprise-level B2B event portfolios, including strategy, execution, and P&L responsibility.
• Strong experience building and orchestrating cross-functional marketing programs across multiple teams and stakeholders.
• Demonstrated ability to operate with influence across senior leadership without direct authority over all execution teams.
• Deep understanding of funnel metrics, performance analysis, and data-driven marketing decision-making.
• Experience designing integrated demand generation and client expansion programs from the ground up.
• Strong executive presence with experience presenting to senior stakeholders and leading high-visibility initiatives.
• Experience in fintech, financial services, or enterprise SaaS environments strongly preferred.
• Strong program management discipline with the ability to manage complex, multi-threaded initiatives.

Benefits:

• Competitive annual salary ranging from $230,000 to $250,000.
• Comprehensive health, dental, and vision insurance coverage.
• 401(k) retirement plan with company match.
• Flexible PTO policy plus 12 paid holidays.
• Paid sick leave and paid parental and family leave.
• Lifestyle spending account and cell phone stipend.
• Tuition reimbursement and professional development support.
• Remote-friendly, flexible work environment within a high-growth SaaS organization.
• Opportunity to own flagship, high-impact programs that directly influence company growth and customer engagement.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

#LI-CL1

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.