Social Media Manager

Channel Ownership: Manage Hemmmings' social media channels across Facebook, Instagram, TikTok, X, LinkedIn, Reddit and YouTube, including day-to-day publishing, scheduling, monitoring, and optimization. Content Strategy & Planning: Own the social content calendar and develop a consistent publishing cadence designed to grow reach, engagement, followers, video consumption, and traffic. Content Creation: Write compelling, platform-specific social copy and create social-first content supporting Hemmmings Auctions, Marketplace listings, Hemmmings Motor Club, editorial, video, podcasts, events, promotions, partnerships, and sweepstakes. Community Management: Monitor comments, messages, mentions, and community conversations; engage with followers in the Hemmmings brand voice and elevate customer service or sensitive issues when appropriate. Social-First Video: Work closely with the Video team to develop and distribute short-form content across Instagram Reels, TikTok, Facebook, and YouTube Shorts while identifying opportunities to repurpose Hemmmings' existing video library. YouTube Management: Support YouTube publishing and channel growth, including titles, descriptions, thumbnails, Shorts, community posts, and promotion of long-form Hemmmings video and podcast content. Marketplace & Campaign Support: Execute social campaigns supporting priority auctions and vehicle listings, product launches, membership initiatives, editorial features, events, partnerships, and other major Hemmmings marketing initiatives. Trend Identification: Stay current on automotive conversations, social trends, emerging content formats, platform changes, and cultural moments, identifying relevant opportunities for Hemmmings to participate and engage. Creative Development: Create simple social graphics and adapt existing creative using approved design tools while coordinating with internal designers, photographers, and video editors on larger creative needs. Cross-Functional Collaboration: Partner with Marketing, Editorial, Marketplace, Video, Membership, Events, and Partnerships teams to source content and coordinate integrated campaign schedules. Analytics & Optimization: Track performance across reach, engagement, follower growth, video performance, referral traffic, and conversions where applicable, using insights to continuously improve content and channel strategy. Reporting: Prepare weekly performance summaries and monthly social media reports highlighting results, trends, learnings, and actionable recommendations. Qualifications 5+ years of experience in social media management, digital marketing, content marketing, or community management. Demonstrated experience managing social channels for a brand, publisher, media company, marketplace, or enthusiast-focused organization. Strong understanding of Facebook, Instagram, TikTok, YouTube, LinkedIn, Reddit, and X, including platform-specific formats, algorithms, trends, and best practices. Excellent writing, editing, and storytelling skills with the ability to adapt voice and content for different platforms. Strong understanding of short-form video and the content formats that drive engagement across Reels, TikTok, and YouTube Shorts. Experience creating basic social graphics and content using Canva, Figma, Adobe Suite, or similar tools. Experience with social scheduling, publishing, analytics, and reporting platforms. Strong analytical skills and the ability to translate performance data into actionable content recommendations. Excellent organizational and project management skills with the ability to manage multiple campaigns and priorities simultaneously. Ability to work quickly and identify timely content opportunities in a fast-moving environment. Strong judgment and professionalism when representing a brand publicly and managing community conversations. Knowledge of and enthusiasm for classic, collector, enthusiast, and performance vehicles strongly preferred. Experience within automotive, enthusiast media, publishing, ecommerce, or a digital marketplace is a plus. Job Overview This is a hybrid position based in Charlotte, NC. The Social Media Manager is expected to work in the Hemmmings Charlotte office a minimum of three days per week, with Tuesday, Wednesday, and Thursday designated as required in-office days. We're seeking a Social Media Manager to own and grow Hemmmings' organic social media presence across Facebook, Instagram, TikTok, X, LinkedIn, Reddit and YouTube. This role is responsible for developing and executing social content that grows engagement, expands audience reach, strengthens the Hemmmings brand, and supports key marketplace and marketing initiatives. The ideal candidate is a hands-on social marketer and content creator who understands how to build an engaged audience, identify content opportunities, and translate great cars and automotive stories into platform-specific content. This person will work closely with Marketing, Editorial, Marketplace, and Video teams to bring the Hemmmings brand to life across social every day. Additional Job Information The well-being of our employees is paramount. For that reason, ACBJ offers a variety of rich and competitive benefits including bundled health, dental and vision plans designed to meet our employees' needs. We also provide programs to support mental health and wellness and a generous time-off policy in support of taking the time needed to recharge. Here are just a few of our programs: Paid Parental Leave 401K Plan with Employer Match Flexible Spending Accounts Employee Assistance Program Multiple Employee Dependent Scholarship Programs Commuter Flexible Spending Lifestyle Programs (Including incentives for healthy habits) Medical Infertility Services Corporate discount programs Employee Recognition/Service Awards And so much more! (Benefits coverage indicated above may be based on employee participation in benefit programs and eligibility) Salary Range $75,000 - $85,000 Compliance Statement This Company is an Equal Opportunity Employer. The Company considers applicants for all positions without regard to race, color, religion, national origin, gender, age, marital status, disability, veteran status, sexual orientation, genetic information or any other characteristic protected by applicable city, state or federal law. #J-18808-Ljbffr American City Business Journals