Marketing Manager

Marketing Manager

Help fuel the cure. Amplify the mission. Inspire action.

At Children's Cancer Research Fund (CCRF), every story shared, every campaign launched, and every connection made helps bring us closer to a world where no child has to face cancer.

We're looking for a creative, strategic, and relationship-focused Marketing Manager who is passionate about using marketing to make a meaningful difference. In this role, you'll lead integrated marketing campaigns that drive awareness, fundraising, donor engagement, and community support. If you're energized by collaborating across teams, turning big ideas into action, and helping a mission come to life through compelling storytelling and smart marketing strategies, we'd love to meet you.

What you'll do

As CCRF's Marketing Manager, you'll serve as a key marketing partner to fundraising teams and help bring our mission to life through innovative campaigns and audience-focused marketing strategies.

Lead marketing channels & community engagement

• Develop and execute social media strategies across platforms including Facebook, Instagram, and LinkedIn.
• Manage content calendars, influencer partnerships, community engagement, and social platform performance.
• Oversee paid search, paid social, and digital advertising campaigns in partnership with internal teams and vendors.
• Support awareness-building initiatives through community activations, public service announcements, billboards, newsletters, and other marketing channels.

Drive fundraising & awareness campaigns

• Partner with fundraising leaders to translate organizational priorities into effective marketing plans.
• Create targeted campaigns that support donor acquisition, retention, stewardship, and event participation.
• Identify opportunities for community engagement and audience growth through data, research, and market insights.
• Coordinate vendors, creative partners, and internal stakeholders to successfully execute campaigns from concept to completion.

Be a strategic marketing partner

• Serve as the day-to-day marketing liaison for fundraising teams.
• Recommend audience-specific strategies based on donor behavior, campaign performance, and industry best practices.
• Collaborate with colleagues to identify opportunities for cross-promotion and campaign amplification.
• Monitor campaign performance and evaluate results using key metrics, including engagement, conversions, ROI, and retention.

Create compelling marketing materials

• Develop campaign concepts, creative briefs, donor communications, and fundraising assets.
• Ensure materials align with CCRF's brand voice, messaging, and visual identity.
• Manage agency and vendor relationships to deliver high-quality work on time and within budget.
• Support creation of collateral such as case statements, event materials, annual reports, advertising assets, and donor-facing communications.

What you'll bring

Experience & education

• 5-7 years of experience in marketing, communications, fundraising marketing, or related fields.
• Experience managing vendors, agencies, and cross-functional projects.
• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred.
• Nonprofit experience is highly desirable.

Knowledge, skills & abilities

• Strong background in integrated marketing, campaign development, and audience engagement.
• Exceptional writing, editing, and proofreading skills.
• Deep understanding of social media platforms and digital advertising.
• Strong strategic thinking and project management capabilities.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Excellent collaboration and relationship-building skills.
• Basic design, photography, videography, and video editing skills preferred.
• Experience with Salesforce, analytics tools, or event marketing is a plus.

Why CCRF?

When you join CCRF, you become part of a passionate team dedicated to accelerating research and improving outcomes for children facing cancer. We believe meaningful work happens when talented people come together with a shared purpose.

You'll have the opportunity to:

• Make a real impact through mission-driven work.
• Collaborate with talented and dedicated colleagues.
• Grow your skills while helping advance innovative pediatric cancer research.
• Be part of an organization that values creativity, compassion, collaboration, and continuous improvement.

This is a hybrid position and will require the right candidate to be in our Bloomington office at least 40%.

Pay range: $100-$115k/year

Equal opportunity employer

Children's Cancer Research Fund is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.