Revenue Operations Specialist

ParentSquare is a rapidly growing Santa Barbara-based company that's changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility.


We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students. We are passionate advocates for our customers and for our employees and we invite you to join us on this exciting journey.


Who we're looking for:

As ParentSquare continues to scale, we are looking for a Revenue Operations Specialist to join our team, with a focus on Lifecycle Strategy and Automation. Reporting to the Revenue Operations Manager, this role will help shape how prospects and customers move through their journey with us and how our go-to-market teams respond along the way.

This person will own and evolve key parts of our marketing automation, SDR automation, and lifecycle management strategy, helping translate business needs, engagement signals, and journey complexity into clear systems and thoughtful action. The work is not about automating for automation's sake. It is about building the operational foundation that helps our teams communicate with more relevance, better timing, and stronger context across Marketing, SDR, Sales, and Customer Success.

The right person for this role is both strategic and deeply operational. They are a strong HubSpot operator who can turn ambiguity into structure, partner effectively across teams, and design processes that scale without losing the human touch. They care not only that a workflow runs, but that it leads to the right next step, the right handoff, and a more relevant and connected experience for our prospects and customers.

Most importantly, you're someone who shares in our passion for improving the lives of students through communication.


This role will include:
Lifecycle Automation

• Partner with GTM stakeholders to evolve lifecycle stage definitions, transition logic, and governance across the revenue funnel.
• Partner across GTM to map key moments in the prospect and customer journey and define what should happen at each stage
• Create systems and workflows that make that journey visible and actionable
• Strengthen lifecycle discipline, stage progression, and team handoffs so go-to-market teams are working from a shared understanding of intent, readiness, and responsibility

Marketing Automation & Campaign Operations

• Build and optimize HubSpot workflows and automation that support lead routing, nurture, campaign operations, and follow-up
• Partner with Marketing to operationalize new campaigns and motions in ways that are scalable, measurable, and aligned to real buyer behavior
• Improve current motion follow-up so it reflects engagement, intent, and lifecycle context
• Support the operational foundation for lead capture and follow-up across core marketing programs, including events and webinars
• Identify opportunities to make communications more relevant, concise, and useful based on where someone is in their journey and how they have engaged

SDR Automation & Insight Enablement

• Partner with SDR leadership to design smarter sequencing and outreach motions, especially for lower-intent inbound leads and early-stage engagement
• Reduce unnecessary manual work by creating better prioritization, clearer automation, and more meaningful signals for SDR action
• Turn insights from conversational intelligence and other engagement tools into clearer signals for SDRs and leaders
• Translate patterns from conversations, campaign engagement, and inbound behavior into practical improvements in outreach and follow-up strategy

Process Design & Operational Improvement

• Identify gaps across go-to-market processes and recommend improvements that increase clarity, consistency, speed, and effectiveness
• Partner with the Revenue Operations Manager to turn business needs into structured operational plans with clear owners, milestones, and success measures
• Collaborate on lead scoring, routing logic, lifecycle health, and process adoption across the funnel
• Build repeatable playbooks, documentation, and operating standards that reduce tribal knowledge and make strong process easier to understand and maintain
• Support reporting and KPI visibility in partnership with the Revenue Operations Manager and Marketing Analyst, helping connect operational design to business outcomes

Our ideal candidate will have the following:

• 5+ years experience in Revenue Operations, Marketing Operations, or another closely related cross-functional go-to-market systems role
• Demonstrated hands-on experience with HubSpot, including workflows, lifecycle management, lead routing, campaign operations, and reporting
• A strong operational core paired with strategic judgment; you can see the bigger picture, ask good questions, and still get the details right
• Comfort working through ambiguity and helping define process where none exists yet
• A bias toward relevance and clarity, not just efficiency; you care about the experience your systems create for both internal teams and external audiences
• Interest in using engagement signals, communication patterns, and operational insight to improve timing, messaging, and coordination across the funnel

The perks of working for us are great!

You'll get your foot in the door as our company continues to grow. We're big believers in work-life balance and provide:

• Employer-paid health insurance (including dependent coverage)
• An employer-matched 401K retirement savings program from day 1
• Paid Parental Leave
• Stock options
• Health + wellness reimbursements
• PTO that increases each year
• 15 paid holidays, including your birthday!

As a fully remote team, we'll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.


We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to maintaining a drug-free workplace in compliance with applicable state laws.

The salary range for this role will be $70,000-$85,000, DOE.