Associate Director, Creative Photoshoot & Marketing Production

The Associate Director, Creative Photoshoot & Marketing Production is responsible for the end-to-end production of photo shoots and related creative assets for a portfolio of women’s fashion brands.

Reporting to the VP of Marketing, this role owns the planning and execution of seasonal, e-commerce, advertising, social and marketing shoots from pre-production through final asset delivery, ensuring projects are executed on time, within budget and according to brand standards. In addition to photography production, this position oversees the post-shoot workflow of creative assets, including print production, layouts and in-store marketing collateral, and manages a Graphic Designer. For higher-caliber or editorial shoots requiring elevated creative direction, this role will identify, source and manage freelance Creative Directors and other specialized creative talent as needed.

Responsibilities

• Own photo shoot production from initial planning through final asset delivery
• Plan and execute seasonal e-commerce, advertising, social, brand and retail photo shoots
• Own the creative production and execution of PDP and e-commerce imagery, maintaining continuity and brand integrity across all product photography
• Plan and execute PDP, flat-lay and product-detail shoots in addition to seasonal campaign, brand, retail and marketing shoots
• Develop production schedules, timelines, budgets and workflows across multiple brands and concurrent projects
• Source and book studios, photographers, models, stylists, hair and makeup artists and other freelance production talent
• Coordinate product, samples and merchandise required for each shoot
• Partner closely with Design, Marketing, Sales and E-Commerce teams to understand seasonal priorities, product needs and creative direction
• Manage all shoot logistics, including schedules, call sheets, talent, studios, vendors and on-set execution
• Ensure final photography and creative assets are delivered accurately and on deadline
• Oversee post-production workflow, including image selection, retouching, trafficking and final asset delivery
• Direct, mentor and manage the Graphic Designer from brief through final execution, setting priorities and ensuring work aligns with brand standards, timelines and business needs
• Coordinate the development of layouts and creative assets for print, retail and in-store marketing materials
• Manage print production and serve as a liaison with internal teams, retailers and outside print/production vendors as needed
• Ensure photography is translated appropriately across e-commerce, digital, social, print, retail and in-store applications
• Ensure creative consistency across retail, digital, e-commerce, wholesale, marketing and packaging touchpoints
• Maintain high creative standards and ensure all imagery and related assets consistently reflect each brand's visual identity
• Identify and source freelance Creative Directors, Art Directors and other specialized creative talent for higher-level editorial or brand shoots when required
• Manage and maintain relationships with photographers, modeling agencies, studios, stylists, creative freelancers and production vendors
• Bid projects and negotiate rates with photographers, models, studios, stylists and other vendors
• Plan and manage photo-production and creative-production budgets, estimates and invoices
• Maintain efficient creative-production processes and workflows to ensure timely delivery of assets
• Own the creative production calendar across campaign shoots, asset delivery, PDP and flat shoots, product launches, digital activations, retail initiatives and wholesale needs
• Manage campaign and launch execution from production planning through final asset delivery, including asset tracking, retail collateral and wholesale presentations as required
• Ensure imagery and asset delivery align with merchandising priorities, product availability and launch timing
• Anticipate production, scheduling, budget and resource issues and resolve them proactively
• Manage multiple brands, shoots and competing priorities simultaneously
• Ensure all work maintains appropriate brand standards and supports overall marketing and business objectives
• Contribute creative ideas that bring the brands to life while translating concepts into executable photo and content production

Qualifications

• 7+ years of relevant fashion, apparel, photography, studio or creative-production experience
• Strong hands-on experience managing fashion/apparel photo shoots from pre-production through final asset delivery
• Strong understanding of e-commerce, advertising, social, retail and in-store photography needs
• Hands-on experience with PDP, e-commerce and flat-lay photography workflows and asset requirements
• Experience with print production, creative layouts and in-store/retail marketing collateral
• Experience directing, mentoring and managing a Graphic Designer or comparable individual creative resource
• Strong network of studios, model agencies, photographers, stylists and production vendors
• Ability to identify and source appropriate senior freelance creative talent for elevated or editorial shoots
• Experience managing budgets, negotiating vendor rates and controlling production costs
• Strong project-management, organizational and problem-solving skills
• Strong visual sensibility and understanding of the creative development and design process
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Strong communication, collaboration and negotiation skills
• Women’s wholesale fashion/apparel experience strongly preferred

Salary Range: $ *Actual base salary for this role within the above range will be based upon experience, qualifications and/or assigned unit.

We are an EEO/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.