Marketing Manager

Story StrategistTeam: Marketing | Client & Growth Marketing | StoriesLevel: L7—ManagerJob SummaryAt Accenture, we believe stories are more than words—they’re catalysts for change.The Story Strategist is the heartbeat of Accenture's client storytelling. Part investigative journalist, part brand strategist — you uncover powerful client stories, shape them with precision, and amplify them across every touchpoint, from advertising and social media to sales enablement and investor communications. You will act as advisor, researcher, investigative storyteller and an AI-enabled content leader responsible for identifying, developing, governing and activating Accenture’s most impactful client and Accenture stories. Your work ensures our most impactful stories don’t just get told — they drive business outcomes and elevate the Accenture brand across the board.As a Story Strategist, you’ll lead the development of high-impact narratives that connect business priorities to brand storytelling—bringing strategic clarity and creative direction to every story. Sitting at the intersection of content strategy, brand storytelling, and business insight, you’ll help illuminate how human ingenuity and cutting-edge technology come together to drive real impact—translating complex priorities into narratives that resonate with global audiences. You’ll craft compelling stories that align with strategic objectives, elevate brand perception, and connect meaningfully with diverse stakeholders at all levels across markets.This is a fast-paced, newsroom-style role where you will lead story development —uncovering insights, translating complex topics into accessible language, and delivering stories that matter to resonate across channels and target audiences. You will help define what success looks like—using insights to refine narratives and maximize impact. In addition, you will also help pioneer the responsible use of GenAI to accelerate storytelling and enhance content quality at scale.A successful Story Strategist Manager:Builds a high-quality portfolio of differentiated stories aligned to business priorities.Influences senior leaders to invest in the right narratives on a committed timeline with you .Creates executive-ready stories that support growth, reputation, and leadership positioning.Increases reuse, discoverability, and business impact of storytelling assets.Uses AI and automation to improve storytelling operations and scale impact.Serves as a trusted advisor on narrative strategy, storytelling governance, and content innovation.Key ResponsibilitiesLead the identification, shaping, and delivery of external-facing stories aligned to enterprise-wide business priorities that reflect Accenture’s strategic business priorities with Gen AI as your companion to accelerate development and scale storytelling impactConduct in-depth investigative interviews with client account teams and collaborate with leadership to develop messaging and shape narratives—guiding conversations to surface strategic insights and position stories for impact.Shape story tone and narrative direction and lead the writing, editing, and oversight of high-impact content for priority campaigns, media moments, and executive platforms. This includes staying on top of the latest research – including Accenture’s - and news around key topics that impact the context of our storytellingChampion data-driven storytelling by defining success metrics, analyzing audience insights, and optimizing narrative strategies to maximize impact.Collaborate with senior stakeholders including brand, media relations, and executive comms to align messaging, guide activation, and ensure stories are delivered with clarity and impact.Apply and advise on the use of AI tools to accelerate editorial workflows—ensuring content quality, brand alignment, and responsible, strategic integration into storytelling workflows.Provide guidance and mentorship to team members by sharing storytelling and editorial expertise and helping shape best practices that drive quality, consistency, and strategic alignment.Adapt stories for executive communications, earnings support, investor relations, media engagements, client events, leadership speaking opportunities, and other high-profile moments.Partner with senior stakeholders to align narratives to enterprise priorities and strategic messaging.Translate client success into stories that support reputation, growth, thought leadership, and market differentiation.Advise leaders on story selection and positioning for executive moments.Stay at the forefront of storytelling innovations, industry trends, and digital media evolution—applying new approaches and insights to elevate narrative quality, relevance and impact.Lead or support strategic storytelling initiatives—piloting new formats and testing emerging tools to evolve narratives and scale impact.Basic Qualifications: Minimum 6 years of experience in strategic communications, editorial leadership, marketing, or journalism​Preferred Qualifications: Exceptional writing, editing, and message framing skills with executive-level polish.Proven ability to lead impactful storytelling for global brand impact.Expertise in audience segmentation, content governance, and message development.Strong stakeholder management across executive and cross-functional teams – regardless of level.Behavioral strengths: critical thinking, intellectual curiosity, leadership agility, problem solving.Skilled in conducting in-depth interviews and synthesizing insights into compelling, business-aligned narratives Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 11/01/2026. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture Role Location Annual Salary Range California $94,400 to $224,600 Colorado $94,400 to $194,100 Connecticut $94,400 to $194,100 District of Columbia $100,500 to $206,700 Illinois $87,400 to $194,100 Maine $80,400 to $165,300 Maryland $94,400 to $194,100 Massachusetts $94,400 to $206,700 Minnesota $94,400 to $194,100 New York $87,400 to $224,600 New Jersey $100,500 to $224,600 Ohio $87,400 to $179,700 Virginia $87,400 to $206,700 Washington $100,500 to $206,700About AccentureAccenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360 value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360 value we create for our clients, each other, our shareholders, partners and communities.Visit us at What We BelieveWe have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more hereRequesting An AccommodationAccenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at View phone number on click.appcast.io or send us an email or speak with your recruiter.Equal Employment Opportunity StatementWe believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.For details, view a copy of the  Accenture Equal Opportunity StatementAccenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.Accenture is committed to providing veteran employment opportunities to our service men and women.Other Employment StatementsApplicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment. The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.SummaryLocation: Chicago, Accenture Tower, Corp; Raleigh, 555 Fayetteville, Corp; Minneapolis, 333 S 7th, Corp; Dallas, 5205 N OConnor Las Colinas, Corp; Denver, 999 18th St, Corp; Boston, 888 Boylston, Corp; Columbus, 400 W. Nationwide Blvd, Corp; Cincinnati, 4th Street, Corp; Austin, 323 Congress Avenue, Corp; Cleveland, 1400 W 10th Street, Corp; Charlotte, 1120 S Tryon St., Corp; Atlanta, 75 Fifth, Corp; Houston, 1301 Fannin, Corp; Hartford, 280 Trumbull, Corp; Detroit, 1240 Woodward, CorpType: Full time