Channel Marketing Manager

Channel Marketing Leader

This is a foundational role. We're building our channel sales program from the ground up — from MSSPs and security-focused VARs to global SIs and technology alliances — and we need a marketing leader who can build the engine that powers it. You'll be responsible for end-to-end channel and partner marketing. You will be responsible for positioning Allure to partners, equipping them to sell, and generating pipeline with and through them. If you've been waiting for a chance to build a partner marketing function rather than inherit one, this is it. You'll report to the VP of Marketing and partner closely with the Director of Partners & Channels and the Allure Security sales team. This is an individual contributor role with broad scope, executive visibility, and a direct line to revenue.

Account Takeover Fraud costs businesses nearly 7 Billion a year. We address the root cause. Our AI catches the scams that other vendors miss by visually examining millions of sites every day to detect online impersonation of your brand. Our solution finds credential theft (phishing), identity theft, payment data theft, personal information theft, and content re-publishing; and responds to mitigate the risk before your customers and your brand become victims. Our unique deception technology takes the fight back to the scammers. We stop them in their tracks by injecting realistic decoy data right into their attack sites. That breaks the scammers' business model and helps to expose their real identities. Allure also provides best-in-class traditional responses via automated takedowns and blocklisting and through our seasoned takedown team.

What You'll Do

Build the channel marketing function

Define the strategy, operating model, and rhythms for how Allure markets to, with, and through partners. Establish the metrics that matter including partner-sourced and partner-influenced pipeline, MDF ROI, partner activation, and joint campaign performance. You will be responsible for report results and communicating them clearly to the executive team.

Design and run the MDF / co-op program

Stand up a transparent, tiered marketing development funds program from scratch. Identify eligible activities, create the application process, organize and approve MDF claims, and track ROI. You will work with partners to use co-op dollars to drive measurable pipeline rather than swag-and-sponsorships.

Own partner enablement and content

Build the partner-facing content library including pitch decks, battlecards, solution briefs, demo videos, ROI calculators, objection handlers, and "better-together" narratives for technology alliances. Stand up and curate the partner portal so reps can self-serve. Create enablement tracks for partner sellers and SEs that get them to first deal faster.

Drive demand gen with and through partners

Build joint campaigns, co-branded content, webinars, and field events with priority partners. Run "to-partner" campaigns that recruit and activate the right partners, and "through-partner" campaigns that generate end-customer demand. Tie every program to a clear pipeline target and make co-selling easy with shared lead workflows.

Run the partner event and field motion

Plan Allure's presence at partner conferences, summits, and SKOs. Build a repeatable playbook for regional partner events, lunch-and-learns, and executive roundtables that channel sellers can run with minimal lift.

Launch and sustain the partner communications program

Stand up a partner newsletter, quarterly partner webinars, win announcements, and a steady cadence of product and program updates that keep Allure top-of-mind in a partner's portfolio.

Be the marketing voice in the partner room

Sit in on QBRs and joint planning sessions. Translate what you hear into better programs and feed partner intelligence back to product, sales, and the rest of marketing. You will be responsible for establishing partner feedback vehicles including an advisory board.

What You'll Bring

• 5+ years of B2B marketing experience, with at least 3 years focused on channel, partner, or alliance marketing
• Direct experience in cybersecurity or B2B SaaS — you understand how MSSPs, VARs, MSPs, GSIs, and technology alliances actually buy, sell, and co-market
• Demonstrated success building or substantially scaling a partner marketing function, including standing up an MDF / co-op program with documented ROI
• A track record of driving partner-sourced and partner-influenced pipeline against a number you owned
• Strong content instincts — you can write a partner pitch, edit a battlecard, brief an agency, and tell when a deck is selling versus describing
• Experience building and managing a partner portal (PRM platforms such as Impartner, Allbound, ZINFI, Channeltivity, or similar) and running enablement through it
• Comfort with the marketing tech stack: HubSpot or Marketo, Salesforce, ABM tooling, and reporting tools that tie programs back to pipeline
• Excellent cross-functional operator. You've worked shoulder-to-shoulder with channel sales, product marketing, and partner leadership and made all of them better
• Bias for action and willingness to roll up your sleeves; this is a builder role, not a manager-of-managers role
• Bachelor's degree or equivalent professional experience

Bonus Points

• Experience marketing brand protection, anti-phishing, digital risk protection, fraud, or adjacent product categories
• Existing relationships with security-focused VARs, MSSPs, and GSIs in North America
• Experience with technology alliance marketing
• Familiarity with financial services, e-commerce, retail or hospitality buyer journeys
• Past success building a partner program at an early- or growth-stage company where the playbook didn't exist yet

What We Offer

• Competitive base salary with performance-based incentive
• Equity in a growing cybersecurity company
• Medical, dental, and vision coverage
• 401(k) with company match
• Flexible PTO and paid company holidays
• Fully remote work environment with budget for home-office setup
• A high-trust, low-ego team that ships and celebrates wins together
• The chance to build a partner marketing function — and a career-defining program — from day one