Lead Personalization Product Manager, Apple Music

Lead Personalization Product Manager, Apple Music

The people here at Apple don't just create products — they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Apple Music touches millions of lives every day. We're looking for an experienced, hands-on Lead Personalization Product Manager to shape the next generation of personalized, intelligent music experiences. In this role, you'll focus on building and shipping the next generation of personalization, including AI-powered features that make Apple Music more intuitive, relevant, and deeply personal for every listener. You'll work at the intersection of product, machine learning, data science, and design to bring innovative personalization capabilities to life — with a relentless focus on the customer experience.

As a Lead Personalization Product Manager on Apple Music, you will own key global product experiences across AI and personalization, including recommendations, ranking, search relevance, user modeling, content discovery, and generative AI–powered features. You'll translate broader strategy into clear product requirements and drive execution from concept through launch and iteration. This is a senior individual contributor role. You will partner closely with engineering, design, editorial, business, analytics, and marketing teams to deliver high-impact features at scale.

Responsibilities

• Work with Apple's Machine Learning team to improve ranking and recommendations across surfaces.
• Define product requirements and roadmaps for AI/ML-powered personalization experiences.
• Partner with engineering and data science to develop and test scalable, privacy-conscious personalization systems.
• Translate complex machine learning capabilities into intuitive, user-facing experiences. Synthesize qualitative insights, quantitative analysis, and user research into clear product decisions.
• Collaborate with central AI/ML platform teams to leverage shared infrastructure and capabilities.
• Ensure seamless integration of AI-driven features into the broader Apple Music experience.
• Monitor industry trends in AI, personalization, and consumer media to inform product direction.
• Clearly communicate product strategy, tradeoffs, and results to stakeholders at multiple levels.

Minimum Qualifications

• 5–7+ years of product management experience, including meaningful experience working on AI/ML or personalization-driven products.
• Led the design and optimization of ranking and personalization systems with demonstrated results.
• Strong understanding of recommendation systems, ranking systems, user modeling, and segmentation approaches.
• Demonstrated experience shipping ML-powered consumer features at scale.
• Ability to work independently, drive clarity in ambiguous spaces, and manage complex cross-functional initiatives.
• Excellent written and verbal communication skills, with the ability to tailor detail to different audiences.
• Strong analytical thinking and structured problem-solving skills.
• Passion for music and deep appreciation for Apple's design and user experience principles.

Preferred Qualifications

• Experience working closely and collaboratively with both design and engineering partners.
• Strong analytical and problem-solving skills
• Strong verbal and written communication skills to represent at all levels of the organization
• Thrives in highly collaborative projects, effective at building consensus, handles decisions with ease, and has the ability to navigate ambiguity.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $196,900 and $296,000, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.