Growth Marketing Manager

Description Job Description As Growth Marketing Manager, you will own the demand engine end-to-end—strategy, execution, and outcomes across pipeline creation, lead quality, and conversion. You bring deep digital acquisition expertise, high analytical and technical skills, and the operational discipline to build efficient, ever-improving funnels and loops. This role reports to the Head of Growth Marketing and partners tightly with Sales, Product, and Operations to hit aggressive pipeline and revenue goals. Key Responsibilities Act as a player/coach for customer acquisition across multiple verticals, advising and being “hands on keys” across multiple digital marketing strategies Build and own the customer acquisition plans for our ideal customer profile across multiple verticals: targeting, channel mix, budgets, measurement, and quarterly targets (MQL, SQL/PQL, pipeline, CAC/LTV). Translate strategy into a live roadmap, calendar, and briefs spanning campaigns, launches, and always-on programs to enable channel marketing managers, designers, writers, and web team to execute flawlessly Set hypothesis-driven goals; prioritize by expected impact, cost, and confidence. Build compounding loops (content, SEO, retargeting, nurture; referrals/advocacy; partner co-marketing) that improve efficiency over time. Run structured experimentation (A/B/MV) across ads, offers, landing pages, and nurture flows; systematize learnings. Collaborate with Product Marketing on messaging, offers, competitive positioning, and product launches for the vertical Work with Sales/SDR leadership to align targets, handoffs, and feedback loops; enable with pitch materials and objection handling Partner with channel managers and CS to implement lifecycle triggers, scoring, and routing that increase speed-to-lead and meeting-set rates. Measurement & Analytics Define objectives and key results to achieve company goals, and drive alignment across functional teams within the vertical to ensure success. Build and/or maintain basic reporting to monitor the health of the vertical, the strategy, and execution, and work with specialists on more complex needs. Attribute impact by channel/campaign; model CAC, payback, and LTV by segment. Maintain data quality and enforce tracking standards across campaigns and web properties. Operations & Process Establish operating cadence (weekly planning, standups, post-mortems) and maintain decision logs, playbooks, and SLAs with Sales/SDR. Partner with Operations on lead management (scoring, routing, enrichment) and forecast accuracy. Ensure compliance with privacy, consent, and brand guidelines. Qualifications 5–7+ years in digital/growth marketing with ownership of demand, leads, and conversion in B2B SaaS. Proven track record scaling multi-channel acquisition with efficient CAC and measurable pipeline impact. A healthy level of obsession with funnels and loops is required. High analytical and technical aptitude; comfortable translating data into decisive action. Google Analytics (GA4) and Salesforce (SFDC): high proficiency required. Exceptional campaign and project management; organized with reliable follow-through and documentation. Strong collaboration with Sales, RevOps, and Product teams; crisp written and verbal communication. AI-first mentality: Proficiency with AI and where it can be leveraged to increase speed and quality DTC experience is a strong plus Nice to Have Power BI (plus) and SQL (plus) for deeper analysis and self-serve insights. Operational internet & web proficiency ( tags/cookies, CDNs, DNS, performance, accessibility, SEO) as a strong plus. Experience in [Industry Vertical] and with partner/affiliate ecosystems. Familiarity with marketing automation and enrichment tools (e.g., HubSpot/Marketo, Clearbit/ZoomInfo) and experimentation platforms. #J-18808-Ljbffr