Digital Content Manager

Job Description

Job Description

Description:

evo Purpose: To make life better by building community and igniting the adventurous spirit that lives within us all. evo is leading multi-channel retail brand that stands at the intersection of community, commerce, action sports and the outdoor lifestyle. This is personified by a distinctly curated product assortment and a creative approach to crafting highly differentiated customer experiences. We define success differently than most. Balancing our goals of (1) building an iconic brand and business (2) creating an extraordinary place and path for our employees and (3) leveraging our success to give back, helping to empower underprivileged children is paramount to evos success. We have a passion for community, sports and lifestyle, and a collective hunger when it comes to building a great company together.

The Job

The Digital Content Manager is responsible for ensuring the quality, consistency, accuracy, and flow of product information and digital assets from product creation through PIM and onto evo.com. This role leads the team responsible for bringing product information to life online — ensuring that product details are accurate and complete, while clearly communicating what is valuable and distinctive about each product to the customer. 

Working collaboratively with the Photo Studio, Buying, Site Merchandising, Product Operations, SEO, UX, and Technology teams, this role oversees the flow of vendor and vertical team information into PIM and the creation and maintenance of product pages. Deep knowledge of evo's core product categories is essential to this role and enables the team to assess the accuracy, relevance, authenticity, and customer value of product information. 

The Digital Content Manager continuously looks for ways to improve how product information is created, enriched, and presented, using tools, automation, and emerging technologies including AI to improve efficiency and scale while maintaining the quality and expertise that customers expect from evo.

The Perks

• 100% paid health dental and vision*
• Paid vacation time*, sick leave, 40 hours volunteer paid time off
• Paid parental leave for birthing & non birthing parents
• Retail quarterly bonus program, profit share program* and long-term compensation program
• 401k matching
• Employee discount and access to pro deals on most the products we sell
• NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season*
• Bike finance program and bike stipend
• Time together outside, volunteer activities, community events, ride days and annual retreat
• Flexible work schedules, remote work for eligible roles, and dog friendly offices
• Career pathing, leadership development, network development, training and performance feedback

Note: Availability of the benefits and perks may be subject to your location, tenure and employment type. The Company reserves the right to alter these benefits and perks in whole or in part at any time.

*Benefit not eligible for seasonal employees

The Opportunity

• Lead Content Creation Team: Manage a team responsible for creating and publishing customer-facing product information and SEO content on evo.com.
• PDP Pipeline : Oversee process of getting images and product information live on site from vendors through evo systems and teams.
• Product Information & Product Expertise: Ensure product information is accurate, relevant, authentic, and clearly communicates the value and key features of each product. Serve as a subject matter expert and resource to Site Merchandising, Buying, and other teams when evaluating how product information should be represented on site.
• Content Editing: Lead a team responsible for writing and editing web page copy to ensure clarity, accuracy, and engagement.
• Collaboration: Collaborate with UX and Creative teams to ensure product information is showing up accurately and well on site and is improving with business needs.
• Establish KPIs: Define and track team’s performance to get product live on site on time via On order list, advocating for resources and contract help as needed to maintain SLAs.
• Project Management: Collaborate with web and marketing teams to manage project plans and schedules related to website content.
• Team Building: Continuously improve the quality of product information and develop staffing plans that adapt to the variable nature of workloads.
• Efficiency: Explore ways to streamline day-to-day operations and uncover efficiencies within the team.
• AI & Emerging Technology: Stay curious about new technologies and proactively identify practical ways to use AI, automation, and other tools to improve team efficiency, enrich product information, reduce repetitive manual work, and improve the speed and quality of getting products live.
• Tooling and Resource Needs: Articulate evolving resource and tooling requirements for the team, and lead the effort to improve tools or provide contract resources as necessary.
• Other duties as assigned.

Requirements:

The Must Haves

• A minimum of 3+ years of experience in operations, e-commerce, and/or creative organizations.
• 2+ years of people management experience with a passion for building and motivating high-performing teams.
• In-depth knowledge and experience in online content management for digital platforms.
• Strong knowledge of ski, snowboard, mountain bike, or related outdoor product categories

Technology

• AI & Automation Tools : Familiarity with AI and automation tools and the ability to identify opportunities to use them to improve workflows, enrich product information, and reduce manual work.
• Content Management Systems (CMS): Proficiency in using CMS platforms to update and manage website content. Familiarity with specific CMS tools used by the company.
• SEO Tools : Knowledge of SEO tools and best practices to optimize web content for search engines.
• Analytics Tools : Understanding of analytics tools, such as Google Analytics, to track and measure the performance of web content and KPIs.
• Project Management Tools : Familiarity with project management and collaboration tools to coordinate tasks, timelines, and workflows.
• Microsoft Office Suite: Proficiency in Word, Excel, and PowerPoint for various content-related tasks and reporting. . 
• Embodies, honors, and lives our core values: The Great 8 

At evo, we are working to build and nurture a culture where equity, inclusivity, and compassion are inherent to how we operate and evolve. We recognize and value the uniqueness of each individual's experiences and understand the power in the diversity of ideas and opinions. Guided by our values and mission to promote more inclusive outdoor spaces, we are working to develop a team that is equally representative of the community we hope to build.

While there is more work to be done, we are in the process of evolving our toolset. We are committed to providing the space, support, and resources necessary for each individual to feel heard and valued. If you are interested in contributing your unique voice to our journey, we welcome you to apply!

evo is an equal opportunity employer. We believe the participation of individuals of diverse ages, races, religions, cultures, abilities and personalities will add to personal development and organizational success. All employees and potential employees will be recruited, selected, trained, and promoted without regard to sex, sexual orientation, race, religion, marital or military status, age, national origin, color, the presence of any mental, physical, or sensory disability, genetic information, gender identity, political ideology, or any other basis prohibited by law.

The base wage for this role ranges from $ $82,000-$92,000/yr . Where you land in that range depends on your skills and experience, and we also factor in internal pay equity. While the full range is listed for this role, we rarely hire at the top of the range, leaving room for professional and financial growth in role.

At evo, we continually evolve our pay process and total rewards offerings to ensure pay is fair and easy to understand. While every individual's needs are unique, we are proud to offer a benefits package that has been carefully curated to support both your personal life and professional aspirations.