Digital Director

Global tech trade association ITI is seeking a Digital Director to lead our digital presence and social strategy at a pivotal moment for the technology industry and the policy debates shaping it. This is a senior individual contributor role ideal for a digitally savvy strategist who is equally comfortable setting direction and rolling up their sleeves to execute — someone who understands the policy landscape, knows how to reach and engage audiences, and brings fresh, forward-thinking ideas about how a tech industry association should show up online. This person will own our digital channels end-to-end and serve as the connective tissue between our public affairs, policy, and advocacy teams. Your Responsibilities: Develop and drive an integrated digital and social media strategy aligned with the organization's policy priorities, advocacy goals, and member engagement objectives. Identify emerging platforms, tools, and formats and make smart recommendations about where and how the organization should leverage digital assets. Establish KPIs, track performance, and translate data into actionable insights and narrative for leadership. Digital & Content Development and Management Own all aspects of the organization's website (itic.org), including content strategy and publishing, SEO and AI search optimization, performance, and vendor/platform management for technical maintenance and upgrades. Develop and execute a content calendar across owned channels — website and social media (LinkedIn, X/Twitter, and others as relevant) — that reflects the organization's policy agenda and keeps audiences informed and engaged. Ensure all digital content is accurate and appropriately calibrated for different audiences from policy audiences in the U.S to international stakeholders. Policy & Stakeholder Fluency Work closely with the policy team to translate complex legislative and regulatory issues into compelling, accessible digital content Build familiarity with key policymakers, Hill staff, agency officials, and global counterparts to inform targeting and engagement strategies. Support advocacy campaigns with digital amplification strategies that drive awareness and action among relevant audiences. Innovation & Industry Perspective Bring a tech-forward mindset to the role — actively experimenting with new tools, formats, and approaches that reflect the industry we represent. Champion digital innovation internally, helping the organization model the kind of forward-thinking approach we advocate for externally. Qualifications: At least five years of experience in digital communications, social media strategy, or a related field, with at least a portion of that in a policy, advocacy, government affairs, or association context Deep fluency in social media platforms and content strategy, with a strong portfolio of work that demonstrates both strategic thinking and hands-on execution Genuine interest in and working knowledge of technology policy, including familiarity with key policy debates in the United States, EU and other key markets Experience communicating to sophisticated, policy-oriented audiences Strong writer and editor with the ability to adapt voice and format across channels and audiences Comfort operating as a senior individual contributor in a mid-size organization — entrepreneurial, self-directed, and collaborative Proficiency with digital analytics tools (Google Analytics, native platform insights, etc.) and the ability to use data to inform strategy Experience with CMS platforms including modern WordPress, email marketing tools, and basic design and video editing tools (Canva, Adobe, or similar) Demonstrated experience managing an organization's website end-to-end, including content management, technical oversight and vendor coordination Familiarity with web analytics, site performance tools, and emerging best practices for optimizing content for both traditional search and AI-powered search experiences What Success Looks Like in Year One: A refreshed, cohesive digital presence that reflects the organization's policy leadership and tech-forward identity A content and social strategy that is proactive rather than reactive — mapping to the policy calendar and anticipating key moments Stronger engagement metrics across channels, particularly among policy and Hill audiences Clear frameworks and workflows that make digital operation more efficient and scalable Pay range: $110,000 – 120,000 Life and disability insurance Commuting allowance Tuition and Professional Development Reimbursement Paid time off and holidays ITI is an Equal Employment Opportunity employer. #J-18808-Ljbffr