Head of Growth

Responsibilities Own all pipeline generation activities and the programs that feed them, including meeting/appointment-setting programs and outbound email Own targets, forecast pipeline, and report against them on a regular cadence Build for enterprise reality: multi-touch, multi-stakeholder journeys rather than single-lead conversion Plan, run, and optimize all paid advertising (LinkedIn, Meta, and additional channels as they prove out), owning spend and ROI by channel Lean into the channels where enterprise and technical buyers actually are (LinkedIn, niche/industry placements, retargeting against target accounts) Build integrated campaigns spanning content distribution, webinars, and podcasts, each with a clear thesis and measurable goals Drive content credible enough for a technical audience and clear enough for executives — thought leadership that builds trust and educates the category Own SEO and organic growth, including category and bottom-funnel content that captures intent as the market matures Own the website as a conversion asset: landing pages, messaging, and CRO across the funnel Build inbound capture and routing so demand created by content and brand converts into pipeline rather than leaking Own marketing operations and build the ABM strategy: account scoring models, tiering, and pod-based distribution / routing — essential when you're selling to a finite list of named enterprise accounts Define and maintain the lead and account lifecycle (stages, MQL/SQL definitions, handoff SLAs with sales) Design nurture flows that move accounts and buying committees through long sales cycles, and keep account scores current and accurate Re-engage stalled accounts and recycle them back into the funnel Build dashboards and own attribution so every dollar and program ties back to pipeline and revenue — including multi-touch attribution that holds up over long, multi-threaded cycles Run experiments, read the data, and reallocate toward what works Requirements 7+ years in B2B growth / demand generation, with real Enterprise experience (long cycles, large deals, buying committees) Hands-on experience designing and running an ABM motion (scoring, intent data, routing) Fluency across paid social, email, content, SEO/organic, and website/CRO — and comfort getting hands-on, not just directing Data-driven and AI-driven native — A must Strong marketing-ops chops: deep experience with HubSpot and the broader martech stack Experience managing agencies/contractors and/or a small team #J-18808-Ljbffr