Influencer & Community Specialist

The NOW Massage is seeking a highly organized, creative and relationship-driven Influencer & Community Specialist to support and grow our influencer marketing, creator partnerships and online community presence across all social channels. This role will lead the day-to-day execution of creator outreach, influencer gifting, boutique visit coordination, community engagement and social listening for The NOW’s national brand channels. The ideal candidate is deeply immersed in social media culture, passionate about wellness and self-care, highly organized and excited about building authentic relationships with creators, media and our online community. This position will also support the growth of The NOW’s college ambassador program, helping identify emerging creators and brand advocates who align with our aesthetic, brand truths and audience. The NOW is a lifestyle brand under the Post Investment Group family, which focuses on four sectors: health and wellness, real estate, consumer products and pet services. Discretion, professionalism and strong communication skills are essential, as this role supports the national Instagram and TikTok accounts for a growing franchise brand with 85+ boutiques nationwide. Key Responsibilities Influencer Marketing & Creator Relations Support and execute influencer marketing initiatives across Instagram, TikTok and emerging social platforms to drive brand awareness, engagement and key performance indicators (KPIs). Identify, build and maintain relationships with influencers, creators, student ambassadors and brand partners aligned with The NOW’s aesthetic and values, including supporting the growth and management of The NOW’s college ambassador program. Coordinate influencer, VIP and media appointments, gifting initiatives, outreach trackers and campaign recaps, ensuring a seamless and elevated brand experience across all NOW boutiques nationwide. Proactively identify and engage with emerging creators, social trends and culturally relevant moments to strengthen The NOW’s share of voice. Assist with influencer events, brand activations and partnership initiatives to support ongoing visibility and community growth. Social Media & Community Engagement Monitor and actively engage with The NOW’s online communities daily across Instagram, TikTok and Facebook, responding thoughtfully and in a timely manner to comments, direct messages and tagged content using an authentic and brand-aligned voice. Help foster a positive and engaged digital community that reflects The NOW’s values and guest experience by monitoring social sentiment, flagging relevant conversations and guest feedback, and proactively engaging with creators, likeminded brands and community members to support audience growth and visibility. Franchise Communication & Customer Support Regularly monitor social media tags and mentions from all locations to ensure brand consistency. Proactively identify any content, practices or customer feedback that deviates from The NOW’s brand standards. Serve as the liaison between internal social and operations teams, relaying feedback to improve guest and team member experiences. Manage customer service inquiries and complaints through social channels, working closely with our franchise marketing and operations teams. Provide a positive experience for all online interactions by addressing guest and community needs with care and empathy. Qualifications 2+ years of experience in influencer marketing, PR, community management or social media. Strong understanding of influencer culture, creator partnerships and current social media trends. Exceptional written and verbal communication skills with a strong eye for brand voice and tone. Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously. Experience coordinating influencer gifting, outreach and creator relationships preferred. Comfortable engaging regularly on social platforms and building authentic online relationships. Experience with community management and customer engagement across Instagram, TikTok and Facebook. Familiarity with project management platforms such as Asana. Comfortable appearing in social media content for The NOW’s brand channels. Passion for wellness, beauty, lifestyle and hospitality brands. Willingness to provide weekend support (1 hour max per day) to help maintain strong community management and timely guest responses on social media. Benefits + Compensation Comprehensive benefits package including medical, dental, vision, Life/AD&D, and 401(k). Paid time off and holidays. Base salary range: $75,000–$80,000 with opportunity for discretionary bonus. The Company is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. #J-18808-Ljbffr The NOW