Digital Strategist

Digital Strategist

At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service.

As a Digital Strategist, you help shape and maintain the vision for Toyota's digital practice and experiences, including Toyota.com and related properties. You will work closely with Strategy, UX Research, Integrated Planning, Analytics, Creative, Account, Experience Design, and Technology teams to translate first-party research, site analytics, qualitative studies, and third-party data into actionable digital strategies. You will use those inputs to shape user journeys, substantiate design choices, clarify messaging hierarchies, and keep the voice of the consumer central to digital touchpoints from planning through optimization. An ideal candidate is curious, proactive, and able to turn emerging opportunities into actionable strategies and tactical executions. This person thrives in a highly collaborative environment, brings an enterprising spirit and helps keep cross-functional teams aligned to shared project outcomes.

Responsibilities:

• Formulate and maintain content matrices, messaging hierarchies, and strategic POVs to guide digital execution across site touchpoints.
• Synthesize customer and business insights into the development of creative briefs, strategies and presentations.
• Develop clear audience personas that articulate vehicle and brand positioning, showing why solutions matter to key target audiences.
• Advocate for user-centered design across cross-functional teams, ensuring solutions align with core business goals and user needs.
• Develop strategic briefs, insight presentations, recaps, and occasional technology trend analyses.
• Support day-to-day requests from clients and stakeholders, by clarifying strategic intent and translating into actionable next steps.
• Actively participate in and occasionally lead quantitative and qualitative research projects related to the client's business, translating findings into actionable recommendations.
• Monitor automotive, digital retail, technology, and consumer experience trends.

Qualifications:

• Bachelor's Degree required.
• 2-3 years of digital strategy, content planning, or platform experience within an agency or startup environment working on top brands.
• Demonstrated expertise in mobile platforms, and digital content planning.
• Proven capability in analyzing and interpreting both quantitative and qualitative research methodologies (site analytics, user testing, third-party data).
• Strong presentation and storytelling skills, with the ability to produce concise presentation decks and inspiring creative briefs.
• Innate curiosity regarding digital culture, consumer behavior, and emerging platform innovations.
• Exceptional organizational and time-management skills, comfortable prioritizing multiple workstreams and articulating clear outcomes.

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

Compensation Range: USD $66,120.00 - USD $97,440.00/Annually.