Senior Manager of Channel Marketing

Senior Manager of Channel Marketing – Eaton

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Eaton Corporation is seeking a strategic and results-driven Senior Manager of Channel Marketing to lead the development and execution of marketing programs that drive partner engagement, pipeline growth, and revenue through our channel ecosystem. This role will collaborate closely with sales, product marketing, and partner teams to create and optimize go-to-market strategies that empower our partners and amplify our brand presence. This position will be based in Woodridge, IL or Raleigh, NC reporting to the Distributed IT Marketing Director.

The expected annual salary range for this role is $141,000 - $206,800 a year. This position is also eligible for a EIC bonus program. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

What You’ll Do

• Strategy & Planning: Develop and execute comprehensive channel marketing strategies aligned with business goals and partner needs. Define KPIs and performance metrics to measure program effectiveness.
• Partner Enablement: Design and deliver marketing toolkits, sales enablement materials, and co-branded campaigns. Lead partner onboarding and training initiatives to ensure alignment with brand and messaging.
• Campaign Management: Plan and manage integrated marketing campaigns with and through partners, including digital, events, and content marketing. Oversee MDF programs, ensuring ROI and compliance.
• Collaboration & Communication: Serve as the primary marketing liaison for channel partners and internal stakeholders. Work cross-functionally with product, sales, and corporate marketing to ensure consistent messaging and execution.
• Analytics & Optimization: Monitor campaign performance and partner engagement, providing insights and recommendations for continuous improvement. Leverage data to refine segmentation, targeting, and personalization strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or a related field
• 7+ years of experience in B2B marketing, with 3 years in channel or partner marketing
• Eaton will not consider applicants for employment immigration sponsorship or support for this position. This includes CPT, OPT, STEM OPT, F-1 to H-1B, H-1B cap, O-1, E-3, TN, I-485 job portability, etc.
• No relocation is being offered for this role. Only candidates within a 50-mile radius of Woodridge, IL or Raleigh, NC will be considered. Active Duty Military Service member candidates are exempt from the geographical area.

Preferred Qualifications

• An advanced degree is preferred

Position Success Criteria

• Proven success in developing and executing channel marketing strategies and programs
• Strong understanding of partner ecosystems, sales cycles, and co-marketing best practices
• Excellent project management, communication, and leadership skills
• Proficiency in marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and analytics tools
• Experience in IT Channel and Channel Marketing
• Familiarity with partner portals and PRM (Partner Relationship Management) tools
• Ability to thrive in a fast-paced, matrixed environment

Equal Employment Opportunity

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered in accordance with applicable laws and local ordinances.

Accommodation

To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call View phone number on click.appcast.io. Only accommodation requests will be accepted by this number.

We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits, Retirement benefits, and programs that provide paid and unpaid time away from work. Details vary by location and other factors.