Communication Coordinator

Communication Coordinator

Primary Responsibilities

Social Media Management

• Develop, manage, and execute the school's social media content calendar.

• Create engaging content that showcases academics, Catholic formation, athletics, fine arts, student life, and special events.

• Capture and share stories that highlight the school's mission and community.

• Monitor social media engagement and respond appropriately when needed.

• Analyze social media performance and recommend strategies for continued growth.

Social Media Oversight & Brand Stewardship

• Provide oversight and guidance for all official school-affiliated social media accounts, including Athletics and other departmental accounts.

• Ensure all school social media channels follow established branding, messaging, photography, and communication guidelines.

• Develop and maintain social media standards and best practices.

• Collaborate with coaches, faculty, and department leaders to ensure consistency across all platforms.

Photography & Visual Asset Management

• Serve as the primary photographer for school events, student activities, athletics, and institutional initiatives.

• Coordinate photography coverage for major school events.

• Maintain and organize the school's digital photo library and visual asset database.

• Ensure photos are properly categorized, archived, and readily available for future marketing, admissions, and development needs.

• Coordinate with outside photographers when additional coverage is required.

Communications Platforms & Database Management

• Manage the school's email communication platforms and distribution databases.

• Maintain accurate communication lists for parents, alumni, donors, faculty, staff, and prospective families.

• Ensure communications databases remain organized, current, and compliant with privacy and communication policies.

• Assist with the distribution of school-wide email communications and newsletters.

Media Relations & Public Relations

• Draft and distribute press releases highlighting school achievements, events, awards, and announcements.

• Build and maintain relationships with local media outlets and community publications.

• Identify opportunities to increase positive media exposure for The Highlands School.

• Coordinate media coverage for significant school events and accomplishments.

Emergency & Crisis Communications

• Manage the school's emergency communication platform.

• Assist school leadership with preparing and distributing timely emergency notifications.

• Maintain emergency communication contact lists and system functionality.

• Support communication planning during emergency situations and school closures.

Content Creation

• Write and edit content for social media, website updates, newsletters, announcements, promotional materials, and marketing campaigns.

• Collaborate with the Director of Advancement to ensure messaging aligns with institutional priorities.

• Support storytelling initiatives that highlight student achievement, faculty excellence, alumni success, and donor impact.

Brand Management

• Ensure all communications reflect The Highlands School's mission, Catholic identity, and brand standards.

• Maintain consistency in visual identity, messaging, tone, and style across all communication channels.

Event Coverage

• Attend and document major school events, athletic competitions, performances, admissions events, fundraising events, and community celebrations.

• Capture photo and video content to support institutional communications.

• Assist with communications support before, during, and after events.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field preferred.

• Minimum of 2-4 years of experience in communications, marketing, social media management, or a related field.

• Excellent written, editing, and verbal communication skills.

• Strong photography skills with the ability to capture high-quality images.

• Experience managing multiple social media platforms and content calendars.

• Experience with email communication platforms and contact database management.

• Familiarity with media relations and press release writing.

• Proficiency in Microsoft Office and digital communication platforms.

• Experience with graphic design software (Canva, Adobe Creative Suite, or similar) is preferred.

• Strong organizational skills with the ability to manage multiple priorities and deadlines.

• Commitment to supporting and promoting the mission and Catholic identity of The Highlands School.

Core Competencies

• Excellent written communication

• Creativity and storytelling

• Photography and visual communications

• Brand management

• Social media strategy

• Project management

• Attention to detail

• Collaboration

• Initiative

• Professionalism

• Time management

• Flexibility

Work Schedule & Expectations


This is a full-time position. While the regular work schedule is during normal school business hours, the Communications Coordinator is expected to maintain flexibility to support key school events that occur during evenings and weekends throughout the year. These may include admissions events, athletic competitions, fundraising events, performances, graduations, community celebrations, and other institutional activities requiring communications coverage.


Success Indicators

• A consistent and engaging social media presence that reflects the mission and culture of The Highlands School.

• Strong adherence to branding and communication standards across all official school accounts.

• High-quality photography and a well-maintained digital photo archive.

• Accurate and effective management of communication platforms and email databases.

• Timely, professional press releases and media engagement.

• Effective emergency communication support.

• Positive collaboration with faculty, coaches, and administrators.

• Professional, mission-centered communications that strengthen enrollment, community engagement, and the school's reputation.

Reports To: Director of Advancement