Manager, Lifecycle Marketing

Job Summary The Manager, Lifecycle Marketing, is responsible for developing and optimizing consumer engagement across all owned channels including email, SMS, and mobile app. This role focuses on delivering personalized, data‑driven communications that enhance customer value, accelerate conversion, and strengthen long‑term loyalty among Galderma’s portfolio of aesthetic brands and Galderma’s loyalty program ASPIRE. The role is insights‑driven, creative, and highly collaborative with a strong understanding of using owned channels to scale meaningful customer relationships. Key Responsibilities Develop and execute owned‑channel marketing campaigns: plan and deliver email, SMS, and mobile app campaigns from brief through deployment and reporting to drive acquisition, engagement, retention, and conversion. Manage lifecycle marketing programs: design and optimize customer journeys (welcome, onboarding, post‑purchase, win‑back, cross‑sell, and loyalty) to improve retention and lifetime value. Drive segmentation and personalization strategies: leverage customer data and behavioral insights to create targeted communications that improve relevance and campaign performance. Monitor and analyze campaign performance: track KPIs, evaluate results, manage costs, and deliver actionable insights and recommendations to improve engagement, conversion, and ROI. Partner cross‑functionally to support marketing initiatives: collaborate with Brand, Digital, and Loyalty teams to align messaging and support product launches, paid media campaigns, brand promotions, and seasonal campaigns. Oversee agency partners and vendors: manage external partners to deliver high‑quality campaign execution, ensuring timelines, budgets, and performance expectations are met. Manage owned‑channel roadmap and execution priorities: support planning and prioritization of initiatives, ensuring alignment with business objectives and resource availability. Ensure compliance and brand consistency: review communications to ensure adherence to brand standards, legal requirements, and regulatory guidelines. Support testing and optimization efforts and channel innovation: execute A/B testing and experimentation strategies to continuously improve campaign effectiveness. Work with the team as needed to support roadmap planning for new platforms or technologies. Serve as an expert on campaign consumer insights and behaviors. Required Skills & Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field. 6+ years of experience in CRM, lifecycle, or owned‑channel marketing in a data‑driven environment. Experience with email/SMS platforms, customer data platforms, and marketing automation tools. Strong analytical skills with ability to translate data into actionable insights. Proven experience executing testing strategies and measuring campaign performance. Strong project management and cross‑functional collaboration skills. Preferred Skills & Qualifications Experience in consumer, aesthetics, healthcare, or regulated industries. Experience managing agency or vendor relationships. Familiarity with loyalty programs or direct‑to‑consumer marketing. Compensation and Benefits The base salary range for this role is $120,000–$145,000. In addition to base salary, you may participate in an annual short‑term incentive program based on corporate performance with a multiplier focused on individual performance. We offer a comprehensive benefits program that includes health insurance, a 401(k) plan with employer match, generous paid time off, hybrid work schedules, and more. Equal Opportunity Employer Galderma is an equal‑opportunity employer dedicated to building an inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by applicable law. In addition, reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position. #J-18808-Ljbffr