Vice President of Marketing
Confidential
Vice President of Marketing
About the Company
Rapid-growing franchisor of home service brands
Industry
Consumer Services
Type
Privately Held, Private Equity-backed
Founded
2017
Employees
501-1000
Categories
- Consumer
- Services
- Consulting
- Consulting & Professional Services
- Business Supplies
- Marketing & Advertising
- Technology
- Franchising
- Servicing
- Marketing
- Training
- IT Solutions
- Procurement
- Cleaning Services
- Building Services
- Administrative Consulting
- Professional Services
- Agency
Specialties
- marketing
- technology
- procurement
- software
- and home services
About the Role
The Company is seeking a VP of Marketing to lead the marketing organization across its extensive portfolio of home services franchises. The successful candidate will be responsible for architecting and executing a dual-funnel marketing strategy to generate high-quality franchise buyer leads and cost-efficient homeowner service leads. This role requires the development of a robust attribution and reporting infrastructure, leveraging technology platforms to enhance franchisee unit economics, and driving organic revenue growth. The VP of Marketing will also be tasked with maintaining brand architecture, creative direction, and franchisee marketing, as well as leading a team through organizational transformation and ensuring cross-functional alignment. Candidates for the VP of Marketing position at the company should have a Bachelor's degree in marketing, business, or a related field, with an MBA preferred. A minimum of 10 years' progressive marketing experience, including at least 6 years in leadership roles, is required. The ideal candidate will have a proven track record in both brand and performance marketing, deep experience with full-funnel marketing and analytics platforms, and a strong background in managing large marketing budgets for ROI. Experience in franchise, multi-location, or distributed marketing models is strongly preferred, as is a background in the home services industry or related fields. The role demands a leader with strong cross-functional collaboration skills, board-level communication abilities, and a data-driven, yet entrepreneurial, approach to marketing.
Hiring Manager Title
CEO
Functions
- Marketing
Vacancy posted 2 days ago
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