Digital Content Marketer

Job Description

Job Description

The Mission: Your Three Pillars of Impact

Architect of Authority: You’ll design and execute Social strategies that skyrocket our brand awareness and establish Walt’s as the most trusted name in home entertainment.

Community Champion: You will be the voice of our brand, managing engagement on all social media platforms in the form of static design and vertical videos.

Trend-Driven Creator: You’ll develop content and strategies based on observed trends.

End-to-End Content Creation: Lead the creation of captivating visual assets, including short-form video (TikTok, Reels) and high-quality static graphics that stop the scroll.

YouTube Production: Play a pivotal role in our YouTube strategy, assisting with script ideation, on-set production, and post-production to build a dedicated subscriber base.

Brand Identity: Act as our "Brand Guardian," ensuring every video frame and graphic maintains a consistent, premium look and feel across all interaction channels.

Platform Mastery: Develop bespoke strategies for a diverse ecosystem, including Facebook, Instagram, LinkedIn, YouTube, TikTok, Google, Amazon, and Walmart.

Precision Copywriting: Craft compelling, persuasive copy for social content, email marketing campaigns, and real-time community engagement.

Data-Driven Decisions: Set ambitious goals, track performance metrics, and translate customer trends into actionable growth strategies.

Dynamic Moderation: Manage real-time interactions, turning questions, reviews, and comments into opportunities for brand loyalty.

Proactive Risk Management: Monitor community health and escalate risks to protect the brand’s 65-year legacy of excellence.

What You Bring to the Table

Experience: Proven background in social media or marketing with a portfolio that showcases your eye for design and video.

Platform Fluency: Knowledge of social media algorithms, publishing tools, and best-practices.

The Soft Skills: Exceptional communication, a positive "can-do" attitude, and the ability to thrive in a fast-paced environment.

Technical Tools: Proficiency in MS Office (Word, Excel, PowerPoint). Experience with social monitoring tools, content publishing software, or SEO is a major plus. Adobe tools such as Premiere Pro, After Effects, and Photoshop.