Director - Social Media & Influencer Strategy

Responsibilities: Own Caris Detect social media strategy/presence across priority channels, ensuring consistent messaging, scientific accuracy, regulatory compliance, and high-quality execution. Develop/manage social media editorial calendar with cross-functional stakeholders. Create, publish, optimize, and analyze content using audience insights and analytics. Coordinate with Creative/Digital Marketing so content aligns with integrated campaigns and product launches. Lead executive social media strategy to advance leadership/authoritative thought leadership. Build and execute influencer/ambassador/creator programs supporting commercial priorities and customer engagement. Identify, recruit, develop, and manage relationships with creators and trusted voices (including HCPs, patient advocates, etc.). Partner with the Patient Advocacy team to align influencer/social efforts with advocacy and community engagement. Direct agency/external partners; review/approve content and campaigns. Use social listening and trend monitoring to inform strategy; monitor brand sentiment and competitive activity. Evaluate emerging platforms/technologies; establish measurement frameworks, KPIs, and reporting tied to business outcomes. Required Qualifications: Bachelor’s degree in Marketing, Communications, Business, or related field. 10+ years leading social media, influencer marketing, brand marketing, digital engagement, or community building (healthcare/diagnostics/biotech/medical devices/consumer health preferred). Proven success driving measurable business results via social/influencer/community strategies. Strong understanding of building trust/community/cultural relevance via creators/influencers. Experience managing agencies and talent partnerships. Exceptional written communication/storytelling and content development. Strong analytics and campaign measurement. Exceptional project management and cross-functional collaboration skills. Preferred Qualifications: MBA or advanced degree. Experience in consumer health/wellness/performance brands. Healthcare/life sciences commercialization experience. Executive thought leadership, social listening, audience intelligence, and digital reputation management. Regulated healthcare/life sciences experience. #J-18808-Ljbffr Scorpion Therapeutics