Manager, Social Media

Manager, Social Media

The Arizona Cardinals are seeking a Manager of Social Media and Emerging Platforms to play a key role in shaping and amplifying the voice of the Cardinals brand. This individual will help lead the execution of our social media strategy, support the development and growth of our influencer and creator marketing efforts, and contribute to the creation of compelling, brand-aligned content that drives engagement, builds fan connection, and supports broader business goals. In this role, the Manager will work closely with departments across Marketing, Content, Brand, Partnerships, and Football Operations. The ideal candidate brings strong leadership skills, creative thinking, and a deep understanding of digital trends to ensure our presence on social media authentically reflects the passion of the Red Sea and the values of our organization.

Primary Job Duties:

• Support development of platform-specific content strategies, with a focus on audience engagement, trends, and brand consistency.
• Stay informed on emerging trends, platform updates, and industry best practices to help guide ongoing digital innovation.
• Direct, execute, and support comprehensive coverage of all Arizona Cardinals games and related events.
• Oversee the planning, organization, and scheduling of the social media content calendar.
• Work closely with the Original Content team to produce and publish engaging content across key platforms (Instagram, TikTok, X/Twitter, YouTube/Shorts, etc.).
• Execute sponsored content strategy and provide recommendations where necessary.
• Lead creator and influencer engagement efforts for key initiatives and tentpoles events and ensure alignment with broader brand, community, ticketing, and partnership goals.
• Research and identify influencers, creators, and brand ambassadors who align with the Cardinals' mission and values.
• Monitor and engage with fans across social platforms in real time to strengthen relationships and amplify the voice of the Red Sea.
• Use insights to assess performance and support strategic recommendations for future content and campaigns.
• Assist in creating reports and presentations for internal stakeholders.
• Use social listening tools to help inform content strategy and quickly respond to trending topics and fan sentiment.
• Track and report on key metrics such as engagement, reach, and impressions for owned channels and influencer partnerships.
• Foster a collaborative, innovative, and inclusive team environment.
• Other duties as assigned.

Qualifications/Requirements:

• Education: A bachelor's degree in communication, journalism, marketing, business or related field (or equivalent experience)
• Experience: At least five (5) years of professional experience in digital/social content and marketing strategy and publication
• Hands-on experience managing social media in a professional sports environment (NFL, other pro leagues, or D1 athletics) preferred.
• Expert knowledge of social media platforms including but not limited to X, Instagram, Facebook, TikTok and YouTube.
• Expert knowledge of digital analytics tools including Emplifi, Google Analytics and native analytics for native platforms.
• Experience using Adobe Creative Suite, including Photoshop and Premiere (or other video editing software such as CapCut) preferred.
• Proven experience in social media marketing and influencer campaign management.
• Deep understanding of social media platforms and their algorithms.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Creative thinking and ability to develop engaging content strategies.
• Knowledge of social listening tools and analytics platforms.
• Flexibility to work evenings, weekends, and holidays; hours may vary depending on business needs.
• Must complete all pre-employment forms and successfully pass a background check.

Cardinals Benefits/Perks Summary:

The Arizona Cardinals Football Club has developed a comprehensive benefits package that provides economic and inclusive benefits to full-time employees. The Cardinals benefits offer care, protection, and support for employees and their loved ones. The Cardinals organization encourages an environment that is conducive to living a healthy, productive, and flexible lifestyle. Benefits and Perks include, but are not limited to: Health, Dental, and Vision Insurance options; effective the first day of hire 401 (k) retirement option with employer match contribution Paid Time Off Accruals (including sick time accruals) Paid Time Off for most Federal holidays Time off for Maternity, Paternity, Military, and Bereavement MDLIVE: 24/7 medical support Flexible Spending Accounts (FSA) & Health Care Saving Account options Discounts on Cardinals gear & paraphernalia Tuition reimbursement & Professional Growth opportunities Daily free lunch Complimentary season tickets Subsidized gym memberships