Marketing Manager (E-Commerce)

Position Overview
John Malecki Media is a content and e-commerce company built on the trades, woodworking, and shop culture, with 4M+ followers across platforms and a growing product line. We're hiring a Marketing Manager to own and grow the e-commerce side of the business.

The Role This is not a sit-back-and-manage role. You'll be in it: building campaigns, launching products, owning the storefront and the email/SMS engine, and driving real revenue growth month over month. We move fast, we lean hard on AI, and you'll own a number, not a task list.

What You'll Own

• E-commerce revenue: consistent month-over-month growth is your north star
• The Shopify storefront end-to-end: merchandising, conversion, AOV, on-site experience
• Marketing campaigns from concept to execution, and the full promotional calendar
• Email & SMS (Klaviyo) flows, campaigns, and growing it into a real revenue channel
• Product launch strategy and cross-channel coordination, built into a repeatable playbook
• On-brand content built to convert, created fast, and often with AI
• Outside contractors/vendors when needed: briefs, scope, deadlines, quality
• Reporting on performance and revenue pacing against monthly goals

What This Role Is NOT

• Not the YouTube content engine, that's Media. You pull from it, you don't run it.
• Not workshop or production management.
• Not a hands-off strategy seat. If you want to delegate everything and present slides, the wrong job.

What Success Looks Like

• Predictable, compounding month-over-month e-commerce revenue growth
• Email/SMS established as a measurable share of total revenue
• A repeatable launch playbook that doesn't depend on you scrambling each time
• Clean reporting that shows exactly what's driving the number

What We're Looking For

• 5+ years of marketing experience
• Shopify and e-commerce experience is a must
• Proficient in Klaviyo, Notion, Adobe Suite, and Claude (or comparable AI tools)
• A capable content creator who knows how to make content that performs and converts
• Tech-forward, AI-fluent, highly organized, and takes full ownership
• Bonus: you know the trades, DIY, woodworking, or shop culture space

Why Join Us

• Ground-floor seat with a brand growing fast and not slowing down
• Own a revenue line with real autonomy. Your decisions show up in the numbers
• Tech-forward, AI-first culture and a proven team that ships
• Performance bonus potential tied to revenue growth, incentives are on the table; we'll map the structure with the right person
• If you want to clock in and coast, this is not the job. If you want to build something, let's talk.

How to Apply Send your resume, a short intro on why you're the right fit, and any relevant campaigns or work to View email address on jobs.institutedata.com (portfolio welcome).

We also ask for a 2–3 minute video: Walk us through a marketing campaign or product launch you owned end-to-end — the goal, what you did, and the actual results (numbers welcome). Start with your name, where you're from, and a hobby. Anything else you'd like us to know? (Reply with a link to an unlisted YouTube video.)

Pittsburgh, PA area preferred. Full-Time In-Person or Hybrid.
Schedule: Full-Time, Monday–Friday
Reports to: Head of E-Commerce

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Professional development assistance

Work Location: In person