Digital Media Manager

Digital Media Manager Alliance Retail Group Marketing About Us We believe in the power of the little guys, in great independent retailers winning, and in the strength of family-owned stores. As a marketing agency focused on helping independent retailers grow, we are looking for a Digital Media Manager who can lead digital strategy, drive measurable revenue, and help our retailers compete through strategic digital marketing. Description The Digital Media Manager will lead digital media strategy and execution for client campaigns, with a focus on paid media, programmatic digital display, and performance-driven solutions that support measurable retail sales. This role is responsible for developing customized media strategies, building channel-specific media plans, overseeing campaign delivery, managing budgets and pacing, and ensuring client goals are met through ongoing optimization. The ideal candidate is strategic, analytical, and hands‑on, with strong paid media experience and a deep understanding of how to activate campaigns across digital channels. Key Responsibilities Oversee and deliver digital media campaigns for clients, ensuring alignment with client objectives, timelines, budgets, and performance expectations. Develop customized media strategies and media plans based on each client's goals, audience, market needs, and available budget. Activate campaigns across digital media channels, including programmatic, Meta, Pinterest, streaming, YouTube, TikTok, and other paid media platforms. Lead paid media planning, campaign setup, execution, optimization, pacing, and performance analysis. Manage campaign budgets, approve media invoices against platform spend, monitor pacing, and ensure efficient use of media dollars. Track, analyze, and report on campaign performance, providing clear insights and actionable recommendations to clients and internal stakeholders. Proactively recommend additional media options, budget shifts, or channel opportunities to maximize campaign performance. Collaborate with the digital team, account executives, sales, creative, and account teams to develop recommendations that align with client needs and business goals. Create and support sales proposals that expand digital media opportunities, increase revenue, and clearly communicate campaign strategy. Evaluate emerging digital platforms, tools, and tactics to identify new opportunities for driving retail sales. Lead, mentor, and manage Digital Coordinators to support effective campaign execution and professional development. Contribute to the agency's overall digital strategy, innovation, revenue growth, and long-term digital media capabilities. Requirements Minimum of 3 years of paid advertising experience, with a strong understanding of digital media buying, paid platforms, media planning, and campaign strategy. Experience managing digital advertising budgets, campaign pacing, media invoices, performance reporting, and campaign optimization. Proven ability to develop and execute customized digital marketing strategies and media plans that support client goals and measurable revenue growth. Hands‑on experience with digital media tools and platforms including Meta, Pinterest, streaming, YouTube, TikTok, and related paid media channels. Strong analytical skills with the ability to interpret performance data, identify trends, and communicate recommendations clearly. Strong leadership, communication, and collaboration skills, with the ability to manage multiple priorities, support sales proposals, work with account executives, and connect campaign performance to client outcomes. The base salary range for this position is $60,000 – $80,000 annually. Final compensation will be determined based on the candidate’s experience, qualifications, skills, digital media expertise, and overall alignment with the responsibilities of the role. #J-18808-Ljbffr Alliance Retail Group