Regional Sales Manager -HVAC

Job Description

***Successful candidates must reside in one of the following states: AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV or our head office Dallas TX***

Company Overview

Midea America Corp. is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. In North America we strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion, and partnership with our teams. Midea America is a subsidiary of the Midea Group, a global technology company with over 190,000 employees and operations in more than 200 countries and regions. As a publicly listed company, Midea is ranked #231 on the Fortune Global 500 (2026), its highest position to date and its 11th consecutive year on the list and offers one of the most comprehensive product portfolios in the industry. HVAC (heating, ventilation, and air conditioning) remains one of Midea’s core businesses, with the Group targeting global leadership in the segment.

Job Summary

The Regional Sales Manager (RSM) – HVAC is responsible for developing, expanding, and managing sales growth for Midea’s HVAC product portfolio across the combined Southeast territory. The role will drive revenue and margin growth through distributors, independent representative firms, contractors, consulting engineers, developers, ownership groups, and end users, with emphasis on residential and light commercial HVAC solutions.

Primary vertical markets include residential single- and multi-family, hospitality, colleges and universities, student housing, senior living, institutional renovation, housing authorities, utility-supported programs, and high-rise renovation. The RSM will identify and convert new construction, replacement, renovation, and specification-driven opportunities while establishing Midea as a preferred basis-of-design and channel solution.

Travel requirement: This position requires the ability and willingness to travel up to 70% throughout the Southeast, including overnight travel for customer meetings, distributor and rep visits, training, trade events, and internal meetings. Some international travel (Midea China HQ) may be required.

Territory Scope

The RSM will manage one combined territory covering the Southeast United States.

Essential Job Responsibilities

• Develop and execute a regional sales and market-development plan aligned with national strategy, annual revenue goals, margin objectives, product priorities, and vertical-market opportunities.
• Drive new business development and profitable revenue growth while expanding relationships with existing customers, distributors, rep firms, contractors, engineers, developers, ownership groups, and end users.
• Own the Southeast sales pipeline, including account targeting, opportunity qualification, forecasting, quotation follow-up, project conversion, and disciplined CRM reporting.
• Identify renovation, replacement, new-construction, and specification-driven projects where Midea solutions provide a strong technical and commercial value proposition.
• Develop and strengthen distributor relationships; support stocking plans, branch engagement, contractor recruitment, sales training, lead follow-up, and local market pull-through.
• Manage and support independent representative firms across the Southeast territory, including territory planning, pipeline reviews, specification activity, account coverage, training, and performance expectations.
• Collaborate with specification representatives and consulting engineers to create and expand Midea basis-of-design (BOD) specifications and approved-equal positions.
• Influence architects, engineers, consultants, developers, ownership groups, and contractors in the evaluation and selection of Midea products.
• Conduct customer presentations, lunch-and-learns, distributor meetings, contractor training, jobsite visits, product demonstrations, and regional business reviews.
• Coordinate project pricing, product availability, lead times, logistics, technical selections, and commercial requirements with internal teams and channel partners.
• Work closely with Midea America Research Center (MARC), product management, engineering, technical service, warranty, training, operations, and marketing to communicate field needs and support successful project execution.
• Monitor competitors, pricing, product positioning, channel activity, renovation cycles, regional regulations, utility incentives, and emerging market requirements.
• Represent Midea at trade shows, association meetings, customer events, industry conferences, and other regional selling and networking opportunities.
• Provide accurate weekly and monthly updates on revenue outlook, pipeline health, specification activity, key-account progress, competitive threats, and actions required.

Required Qualifications

• Minimum 7–10 years of HVAC sales (residential and light commercial preferred), business development, channel management, and relevant vertical-market experience.
• Demonstrated experience selling HVAC equipment through distributors, independent representatives, contractors, engineers, and end users.
• Experience with residential and light commercial HVAC product categories.
• Proven ability to manage a large multistate territory, prioritize accounts, and build business independently with limited supervision.
• Experience developing distributor and rep-firm performance through joint planning, training, account targeting, and opportunity reviews.
• Ability to read and discuss HVAC schedules, specifications, submittals, replacement applications, and basic project requirements with technical stakeholders.
• Strong prospecting, presentation, relationship-management, negotiation, and closing skills.
• Strong forecasting, pipeline-management, CRM, organizational, and follow-through discipline.
• Experience with dealer portals, channel marketing fund programs, and rebate structure management
• Ability to collaborate effectively with product management, engineering, technical service, warranty, training, marketing, operations, and finance.
• Valid driver’s license and ability and willingness to travel up to 70%, including frequent overnight travel.
• Bachelor’s degree preferred; equivalent HVAC industry experience will be considered.

Success Measures

• Regional revenue, gross margin, and market-share growth.
• Growth in qualified pipeline, opportunity conversion, and forecast accuracy.
• Expansion of active distributors, stocking locations, trained contractors, and productive rep-firm coverage.
• Increase in Midea specifications, BOD wins, approved-equal positions, and registered projects.
• Development of strategic relationships with key owners, developers, engineers, contractors, distributors, and end users.
• Consistent CRM activity, reporting discipline, planning, and timely follow-up.
• Customer satisfaction and effective coordination of technical, service, warranty, and delivery support.

Disclaimer

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities. Duties, responsibilities, and activities may change at any time with or without notice.

EEO Statement

We are an equal opportunity employer and value diversity. All employment is decided based on qualifications, merit, and business need.