Senior Associate Director, Direct Marketing & Participation - University Advancement

Scheduled Hours: 37.5

Position Summary

The Senior Associate Director of Direct Marketing & Participation will direct the development and execution of engagement-centered programs and sophisticated, omni-channel outreach/solicitation campaigns aimed to drive alumni donor participation, build lifetime loyalty, and raise maximum spendable dollars for WashU’s top Annual Fund priorities. This role will oversee key new and evolving efforts to promote and support a culture of philanthropy on campus and among our alumni populations. The Senior Associate Director reports to the Sr. Director, Direct Marketing and Participation, working in close collaboration and partnership with Advancement Communications, Alumni & Constituent Engagement, Donor Relations, and other internal partners and external vendors.

Primary Duties & Responsibilities

• Direct Marketing Program – Oversight of the strategies and operations of WashU’s Annual Giving Direct Marketing Program. Lead the development of campaigns that strategically align with the overall Annual Giving Programs strategic plan.
• Loyalty Society Program – Oversee the Loyalty Society program, recognizing alumni donors for consistent giving. In partnership with our Advancement Communications team, plan and execute solicitation and stewardship campaigns for donor retention and acquisition. Lead the development of expanding the scope and benefits of the Loyalty Society.
• Giving Day Programs – In partnership with Advancement Communications, Annual Giving leaders, and other key stakeholders, oversee the planning and execution of two giving day campaigns: First Day and WashU Giving Day. Lead collaborations to establish and execute print, digital, and social communication strategies, including solicitation and stewardship efforts. Champion student and faculty/staff participation through establishing on-campus presence via marketing and events. Drive donor and alumni engagement through facilitating volunteer opportunities.
• Alumni Donor Stewardship and Cultivation Efforts – In partnership with our Donor Relations team, lead the strategy and implementation of direct marketing opportunities to engage, cultivate, and steward our alumni donors. Oversee efforts to integrate direct marketing campaigns that reach first-time donors, recent graduates, multigenerational alumni families, and dual-alumni households.
• Provide strategy and operational support to other key Annual Giving Programs, including Student Philanthropy/Senior Class Gift and Reunion/Class Giving.
• Supervise and set strategic objectives for two professional, full-time direct reports: Associate Director, Direct Marketing and Assistant Director, Direct Marketing.
• Track activities, generate reports, and provide regular updates of various metrics pertaining to duties of this role, as needed. Collaborate with colleagues on programs and projects that overlap with those stated above. Assist, as necessary, with Annual Giving Programs and other relevant University Advancement events and campaigns. Undertake additional projects or perform other duties as assigned by the Sr. Director, Direct Marketing & Participation and Executive Director of Annual Giving & Volunteer Experience.
• Perform other duties as assigned.

Working Conditions

• Normal office environment
• Ability to travel to various on- and off-campus locations (occasionally) Ability to work overtime, nights, and weekends (rarely)
• Flexible schedule and hybrid working arrangements (remote one day a week)
• Physical Effort: Typically sitting at a desk or table

Equipment

• Typical working at desk or table
• Repetitive wrist, hand, or finger movement
• Occasional lifting (25 lbs or less)
• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

• Education: Bachelor's degree
• Certifications / Professional Licenses: No specific certification/professional license is required for this position.
• Work Experience: Relevant Experience (3 Years)
• Skills: Not Applicable
• Driver's License: A driver's license is not required for this position.

Preferred Qualifications

• Experience in nonprofit advancement/development/fundraising, alumni/donor relations, or a field requiring the application of similar skills including marketing and communications, program/project management, etc.
• Understanding or awareness of nonprofit operations, annual giving fundraising, and direct marketing/persuasive marketing and communication strategies.
• Knowledge of university environment; experience working in educational/nonprofit organization setting is a plus.

Salary Range and Grade

Grade: G13

Salary Range: $65,900.00 – $112,700.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email View email address on click.appcast.io or call the dedicated accommodation inquiry number at View phone number on click.appcast.io and leave a voicemail with the nature of your request. All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.
• Competitive health insurance packages with priority appointments and lower copays/coinsurance.
• Take advantage of our free Metro transit U-Pass for eligible employees.
• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.
• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit:

EEO Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, citizenship (where prohibited by federal law), age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.