Sales Business Development Representative

About Dan Cummins Auto Group

Join one of the largest and highest-volume dealership groups in Kentucky! At Dan Cummins Auto Group, we pride ourselves on providing an extraordinary automotive experience grounded in hometown values, transparent service, and continuous growth. We support our team with specialized training, modern tech tools, and a collaborative environment where high performers thrive.

Position Overview

The Business Development Representative (BDC Rep) serves as the critical first point of contact for prospective automotive buyers. In this role, you will manage inbound inquiries and execute proactive outbound communications via phone, email, text, and live chat.

Your primary goal is not closing floor sales, but generating qualified leads and securing confirmed showroom appointments for our sales teams across all dealership locations.

Key Responsibilities

• Lead Response & Conversion: Respond rapidly to incoming internet leads, chat inquiries, and phone calls using approved messaging guidelines and templates.
• Appointment Scheduling: Qualify customer needs and convert inquiries into booked, high-probability showroom appointments.
• Outbound Outreach: Execute structured multi-touch follow-up campaigns to unsold leads, past customers, and digital prospects.
• CRM Data Management: Log all customer interactions, update vehicle interests, and maintain accurate records within the CRM platform.
• Product & Campaign Familiarity: Maintain up-to-date knowledge of current inventory, dealer incentives, financing options, and regional promotions.
• No-Show Follow-Up: Re-engage missed appointments and reschedule visits to maintain pipeline velocity.

Qualifications & Skills

• Customer Service Experience: Prior experience in customer service, call center environments, retail, or hospitality is strongly preferred.
• Communication Skills: Excellent verbal and written communication abilities with a comfortable, clear, and professional phone presence.
• Tech Savvy: Ability to quickly navigate CRM systems, internet tools, and multi-channel messaging platforms.
• Drive & Resilience: Motivated, goal-oriented mindset capable of handling objection rejections with enthusiasm.
• Requirements: Valid driver's license and eligibility to work in the U.S.

What We Offer

• Competitive base salary plus aggressive performance-based bonus incentives.
• Comprehensive health, dental, and vision insurance options.
• 401(k) retirement plan.
• Initial and ongoing training and personal/professional development programs.
• Opportunities to advance into other positions throughout the company.