Social Media & Content Coordinator

Job Description Job Description Job Title: Social Media & Content Coordinator Schedule: Full-Time; Monday - Friday (Onsite) Who are we looking for? We are currently seeking a Social Media & Content Coordinator at the Food Allergy Institute (FAI) who will be responsible for implementing a cohesive multi-platform content strategy through the daily management of FAI’s social media channels. Working in partnership with the Director and Content Creator, this role focuses on driving brand awareness by transforming medical success into accessible, high-impact storytelling. This role will oversee the daily lifecycle of content, coordinating everything from monthly planning and execution to community management and performance tracking to ensure every touchpoint reflects our core messaging Duties & Responsibilities Social Media Management & Community Engagement Platform Ownership: Execute daily social media operations across multiple platforms (Instagram, Facebook, TikTok, LinkedIn, Reddit, YouTube etc.), ensuring a balance of medical authority and powerful storytelling Community & FAQ Management: Act as the voice of FAI in comments and Direct Messages (DMs). You are responsible for ensuring our social responses and FAQs are always up-to-date, medically accurate, and reflect current organizational protocols. Trend Monitoring: Stay at the forefront of social trends and platform updates, identifying creative ways to leverage them within the context of a healthcare brand. Content Strategy & Execution Monthly Planning: Partner with the internal team to develop comprehensive monthly content calendars well in advance to ensure a consistent and proactive posting cadence. Strategy Collaboration: Partner with the Director of Marketing & Growth to develop and refine channel-specific strategies. Cross-Channel Integration: Ensure social efforts align with an overarching content strategy, including the FAI newsletter, general emails, and internal communications to other departments. Creator Collaboration: Work closely with the content creator to maximize the utility of video and photo assets, ensuring content is leveraged effectively across all platforms. Analytics, Reporting & Training Data-Driven Insights: Produce detailed monthly analytics reports tracking growth, engagement, and conversion, providing actionable insights to optimize future performance. Continuous Improvement: Commit to ongoing professional development. A core requirement of this role is the successful completion and maintenance of the HubSpot Social Media Strategy Certification to manage scheduling and social listening. Internal Activations: Support on-site clinic activations and internal communications to capture "real-world" moments of food freedom. Other duties as assigned. Qualifications: Experience: Previous experience in a social media role, ideally within a healthcare, science, or high-stakes lifestyle brand. Education/Certification: Bachelors Degree, preferred. Communication: Exceptional writing and editing skills. Technical Skills: Proficiency in Canva (using the FAI + TPIRC Brand Kit), HubSpot, and social media scheduling/analytics tools. Mindset: A proactive learner who seeks continuous training and process improvement. Employee Benefits: We offer a comprehensive benefits package, including competitive salary, 401(k) with employer match, medical, dental, and vision insurance, generous paid time off, company-paid holidays, and sponsored employee events. We are also committed to your professional development with individualized training and career growth opportunities. About Us: Founded in 2015, the Food Allergy Institute (FAI) is a cutting-edge research and clinical care center revolutionizing food allergy treatment. Our Tolerance Induction Program™ is the first of its kind, bringing patients to the point where they can eat whatever they want, whenever they want, without having to worry about any kind of reaction. The success of FAI is built on years of development involving proprietary biomarkers, data analytics and modeling systems which allow unique patient specific therapy to be deployed in the clinic setting and at home safely. Why Join FAI? The Food Allergy Institute (FAI) is home to innovative thinkers, problem solvers, and passionate leaders who are transforming the world of food allergy treatment. Our work is life-changing for patients and their families, and every member of our team plays a vital role in supporting our mission. With over 180 employees, Our diverse team includes Physicians in the specialties of Pediatrics, Pulmonary, Allergy & Immunology, Emergency Medicine, as well as Nurse Practitioners, Physicians Assistants, and a PhD level research team. In the food allergy world, the growth of FAI is unique in reflecting the effectiveness of its treatment approach and the supportive environment fostered by its team of professionals. At FAI, you'll be part of a team dedicated to making a real impact. We provide access to cutting-edge technology, offer competitive salaries, comprehensive benefits, and endless opportunities for professional development and career growth. Join us in transforming food allergy care and be inspired to make a difference. Physical requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is required to walk between multiple office locations that include the use of stairs (elevator is only available in some instances). This position requires the ability to occasionally lift office products and supplies, up to 20 pounds. The company provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, veteran status, or any other consideration made unlawful by federal, state, or local laws. The company is committed to providing reasonable accommodation for qualified applicants, and employees with disabilities to ensure they enjoy equal access to all employment opportunities and benefits of employment as required by the Americans with Disabilities Act.