Field Marketing Representative

Job Description

Job Description

FIELD MARKETING REPRESENTATIVE (UP-STATE NEW YORK)

Field Marketing Representative - Upstate New York

Location: Field Based | Buffalo - Rochester - Syracuse Market

Schedule: Tuesday - Saturday | Weekends Required

Employment Type: Full-Time

Travel: Frequent travel throughout the assigned territory

About Claybourne

Claybourne is one of the largest and fastest-growing cannabis brands in America. Our team is dedicated to our retail partners and consumers while delivering high-quality, consistent flower and innovative new products.

We are seeking a Field Marketing Representative based in Upstate New York to represent the brand across the Buffalo, Rochester, and Syracuse markets.

Role Overview

The Field Marketing Representative is responsible for executing brand strategy at the retail level, with a strong emphasis on merchandising, in-store visibility, and customer engagement. This role combines brand ambassador responsibilities with hands-on retail execution to ensure products are presented effectively and consistently across accounts.

This individual will act as the face of the brand in-market-driving awareness, strengthening retail partnerships, and supporting sell-through through best-in-class merchandising and education.

Key Responsibilities

Merchandising & Retail Execution

• Execute and maintain in-store merchandising standards, including displays, shelving, planograms, and point-of-sale materials.
• Conduct regular store visits and audits to ensure brand standards and product placement.
• Identify opportunities to improve shelf positioning, expand facings, and secure secondary placements, including end caps and feature displays.
• Install, maintain, and restock branded assets and promotional materials.
• Track and report on merchandising conditions, competitive presence, and retail insights.
• Ensure compliance with retailer guidelines and applicable industry regulations.

Brand Representation & Retail Engagement

• Build strong relationships with retail staff, store managers, and key in-store contacts.
• Educate retail teams on product features, benefits, and sales techniques.
• Represent the brand with professionalism, energy, and consistency.
• Support new product launches and promotional rollouts at the store level.

Events & Activations

• Execute in-store demos, activations, and promotional events.
• Represent the brand at cannabis and non-cannabis events, trade shows, retail events, and community activations.
• Ensure all activations align with brand standards and industry regulations.

Field Intelligence & Reporting

• Provide insights on competitive activity, pricing, promotions, and retail trends.
• Maintain accurate and timely reporting on store visits, merchandising updates, and activation results.
• Track KPIs such as distribution, display compliance, and execution quality.

Cross-Functional Collaboration

• Partner with Sales to support account growth through brand presence and promotional execution in-store.
• Support Marketing with campaign rollouts, product highlights, and feedback from the field.

Required Qualifications

• Experience in field marketing, brand ambassador work, merchandising, or retail execution.
• Cannabis sales experience is preferred but not required; candidates must be comfortable working with and around cannabis.
• Availability to work Tuesday-Saturday , including weekends.
• Strong understanding of retail environments and merchandising fundamentals.
• Excellent communication and relationship-building skills.
• Highly organized, self-motivated, and able to manage a large territory independently.
• Ability and willingness to travel frequently.
• Reliable transportation, a valid driver's license, and automobile insurance meeting legal requirements.
• Ability to safely and reliably travel to customer locations as required.
• Ability to sit for extended periods of time.
• Successful completion of a background check, conducted in accordance with applicable law.

Preferred Qualifications

• Experience working with multi-location retail accounts.
• Background in executing retail promotions, displays, or visual merchandising.

Skills & Competencies

• Strong eye for visual presentation and merchandising detail
• Relationship-driven with a customer-first mindset
• Proactive and solutions-oriented
• Excellent time and territory management
• Comfortable working in a fast-paced, evolving environment

Important Information

This is a field-based position requiring frequent travel throughout the Buffalo, Rochester, and Syracuse markets. Candidates must have reliable transportation and be comfortable managing a large territory independently.

About Vangst:

Vangst is the cannabis industry's hiring platform. Vangst helps cannabis companies find the talent they need to grow their business. From on-demand gig workers to trained & credential full-time employees, Vangst has built the industry's go-to talent marketplace for all cannabis hiring. Vangst is proud to work with 1,200+ of the cannabis industry's leading businesses.

Since raising their seed round in 2018, Vangst has become one of the fastest-growing companies in the cannabis industry and was recognized as one of Fast Company's Most Innovative Companies.

Today, over 300,000 people have full-time jobs in the cannabis industry and this number is expected to triple over the next five years. Vangst is on a mission to fill every job in the cannabis industry.

Vangst's headquarters is in Denver, CO. Vangst is a Series B company backed by Lerer Hippeau, Colle Capital, Level One Fund, Snoop Dogg's Casa Verde Capital, and others.

Vangst provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.