Director of PR & Brand Marketing

Director of PR & Brand Marketing

Hybrid - Sausalito, CA

The Director of PR & Brand Marketing is an integral member of the Brand team at Serena & Lily and is responsible for shaping and amplifying Serena & Lily's brand presence through earned media, partnerships, tastemaker strategy, and organic social media. This role sits at the intersection of brand narrative, cultural relevance, and interior design leadership, ensuring Serena & Lily shows up thoughtfully, consistently, and distinctively across the media, interior design, and retail landscape.

You will lead the strategy and execution of public relations and brand marketing initiatives that build awareness, deepen emotional connection with our customer, and reinforce Serena & Lily's position as a leading voice in home, design, and lifestyle. This role reports to the VP of Brand and partners closely with the CMO, Editorial Director, Creative, Merchandising, and Design teams.

This is a hands-on, highly collaborative role for a strategic thinker, tastemaker, and relationship-builder who understands how modern brands earn attention, not just buy it.

RESPONSIBILITIES:

Brand Strategy, PR & Earned Media

• Lead the strategic vision and execution of Serena & Lily's public relations and brand marketing efforts, aligning earned media and storytelling with seasonal priorities and long-term brand goals.
• Serve as the primary point of contact for the retained PR agency, setting strategy, guiding pitches, and ensuring alignment with brand positioning.
• Concept, pitch, and secure top-tier national and regional media placements across home, design, lifestyle, travel, and adjacent categories.
• Own, maintain, and grow national and regional media lists, with particular focus on Serena & Lily Design Shop markets.
• Oversee media outreach related to new product launches, brand initiatives, partnerships, and company announcements.
• Act as a communications lead during sensitive moments, including crisis communications as needed.
• Monitor, analyze, and report on earned media performance monthly and quarterly, with clear benchmarks and year-over-year insights.
• Consult with the CMO on annual and quarterly print and brand marketing plans with an eye toward strengthening editorial relationships and earned exposure.
• Collaborate on brand-defining activations and events with Marketing, Editorial, and Creative teams.
• Partner closely with the Editorial Director to develop compelling brand narratives that support seasonal storytelling, product launches, and strategic initiatives.
• Collaborate with Design and Merchandising to translate product insights into compelling media angles, partnerships, and storytelling moments.

Brand Partnerships & Organic Social

• Develop and lead brand-elevating partnerships that expand reach, relevance, and cultural credibility. (Interior Design/ Hospitality/ Tastemaker)
• Identify, cultivate, and manage relationships with designers, creators, influencers, and tastemakers who authentically align with the Serena & Lily aesthetic and values.
• Own organic social strategy in partnership with Social Media Manager, ensuring social presence reinforces brand narratives, complements broader marketing efforts, and remains relevant.
• Oversee influencer gifting and collaboration strategy, balancing long-term relationships with emerging talent.
• Stay deeply attuned to the evolving social and creator landscape, identifying new opportunities across platforms such as Instagram, TikTok, Pinterest, ShopMy, and Substack.

Team Leadership & Operations

• Manage and mentor a small, high-impact team, including direct reports executing influencer and social programs.
• Oversee the product sample library, ensuring accurate tracking, availability, and inventory accountability.
• Refine processes, tools, and workflows to improve efficiency, clarity, and results.

REQUIREMENTS:

• 10+ years of experience in public relations and brand marketing, ideally within home, lifestyle, fashion, or design-driven consumer brands.
• Proven success securing high-quality earned media and building long-term relationships with editors, designers, influencers, and cultural tastemakers.
• Strong leadership experience managing and developing a collaborative team.
• A refined storyteller with exceptional writing, editing, and verbal communication skills.
• Deep understanding of modern brand building, including, organic social, partnerships, influencer marketing and experiential storytelling.
• Strategic thinker with strong creative instincts and a sharp point of view on design, culture, and lifestyle.
• Highly collaborative partner who thrives working cross-functionally with Creative, Editorial, Merchandising, and Marketing teams.
• Comfortable operating with both vision and detail-able to set strategy while remaining hands-on.
• Calm, confident presence with experience serving as a senior brand representative.
• Passion for interior design and a deep affinity for the Serena & Lily brand.

COMPENSATION:

• $150-170k per year is the anticipated starting base pay for this role. This range represents the low and high end of the anticipated base salary range for this role. The actual base pay is dependent upon many factors, such as: experience, education, and skills.
• Employees (and their families) are covered by medical, dental, vision, and basic life insurance should they choose to participate in Serena & Lily's benefits. Employees can enroll in our company's 401k plan. During the first year of employment, full-time employees accrue twenty-one days of PTO and seven paid holidays throughout the year.

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